Pure Genius: the world’s most advanced water purifiers for the home are made in Woking.

We were delighted to read this article about the environmental and health benefits of drinking The Pure H2O Company’s reverse osmosis purified water in Essential Surrey & SW London this week. Our thanks to Catherine Whyte, who writes:

“The world’s most advanced water purifiers for the home are made in Woking. Time to bin the bottle.”

Catherine identifies the health benefits of drinking reverse osmosis purified water:

“pure water could well become the new frontier in our odyssey towards optimum health.”

And we were thrilled to read that she also flags up the environmental benefits:

“Moreover, the systems are truly green: food miles are reduced to zero and, with no need to buy bottled water, there’s no plastic or glass waste generated at all.”

We’re a truly local company based in Woking, so we’re very happy that Surrey writers are on board with the advantages of buying a locally-manufactured, yet world-class product that benefits your daily home life, reduces your environmental impact and helps maximise your health by removing the contaminants and impurities commonly found in tap water.

If you’d like to find out more you can read the full article here, and discover our tap water purification systems on our website. If you’d like to talk to a human please call us – The Pure H2O Company – on 01483 617 000 and we’d be pleased to help you. You can also email customerservice@pureh2o.co.uk.

Nitrates In Drinking Water Increase The Risk Of Colorectal Cancer

Nitrates In Drinking Water Increase The Risk Of Developing Colorectal Cancer

What has been suspected for years has now been confirmed: the presence of nitrates in drinking water increases the risk of developing a common form of cancer, even at rates below the current ‘safe’ levels set by the World Health Organisation and followed by the UK Drinking Water Inspectorate.

Researchers at Aarhus University in Denmark carried out the largest epidemiological study of its kind (1) and found a positive correlation between long-term exposure to nitrates in drinking water and the development of colorectal cancer, one of the most common cancers in Denmark and the most frequently occurring, worldwide.

Nitrates are naturally present in soil and water at unproblematic levels – excessive levels are caused by the contamination of waterways by human activity including industrial and agricultural pollution. Nitrates are a component of agricultural fertilisers and the UK has guidelines for reducing fertiliser run-off into rivers and streams:

farmers are supposed to avoid spreading on slopes, in wet weather and during winter”. (2) 

But it’s known that in some parts of the UK, even where river catchment areas have special conservation status,

huge quantities of slurry and poultry manure are spread on farmland and… the rules and guidelines governing how this should be done are invariably broken”. (3).

Excessive levels of nitrates negatively impact the health of rivers and streams; they cause unchecked algae growth, which depletes the water of oxygen and makes the reproduction and survival of fish, aquatic insects, wildlife and plants difficult or impossible.(4) The risk to human health occurs because once entering the body, excessive nitrate levels interact with normally occurring amines and amides and convert into carcinogenic N -nitroso compounds.

The World Health Organisation recommends nitrate levels of 50 mg per litre of drinking water, a standard that Denmark, EU countries and the UK authorities follow.

Problematically, the Aarhus study found that colorectal cancer risks are associated with “concentrations far below the current drinking water standard”(5); in people exposed to the highest concentrations found in the study (9.3 mg per litre water) a 15% greater risk of developing colorectal cancer was identified, compared to those exposed to the lowest concentrations found (1.3 mg per litre water). 

The researchers report: “we found statistically significant increased risks at drinking water levels above 3.87 mg/L, well below the current drinking water standard of 50 mg/L”. (6)

As a result, Professor Torben Sigsgaard from the Department of Public Health at Aarhus University warns:

“the drinking water standard ought to be lower in order to protect against chronic health effects” (7). 

Clearly, current drinking water standards are not safe. But you don’t need to wait for the World Health Organisation and UK water regulators to take action, you can protect your health today by installing a Pure H2O tap water purifier in your home, workplace or venue.

Our technologically advanced reverse osmosis (RO) tap water purifiers remove up to 70% of nitrates and, when coupled with de-ionisation, our RODI water purification systems remove 99.99% of naturally occurring impurities and man-made contaminants including microplastics, hormones and medications, petrochemicals, lead and heavy metals. Our RODI purifiers also remove 100% of disease-causing micro-organisms, pathogens and viruses or your complete peace of mind.

Our drinking water purification systems not only protect your health, they are also an environmentally friendly option. Compared to drinking bottled water, our purifiers reduce plastics use and waste, carbon footprint, food miles and save you money, too. Pure H2O purifiers last longer than others on the market, they are water efficient and contain recyclable components.

Our purifiers are designed specifically for treating UK water whether from public supply (tap water) or private water supply (bore holes, wells, etc).

We’d like to help you protect your health. Call us today to discover which of our tap water purifiers is best for you and to book installation by one of our specially trained engineers at a time that’s convenient to you: 01483 617 000. Alternatively email customerservice@pureh2o.co.uk or visit http://www.pureh2o.co.uk/contact.html

References

1,5,6,7 Jörg Schullehner et al. Nitrate in drinking water and colorectal cancer risk: a nationwide population-based cohort study, International Journal of Cancer 23.02.18 https://onlinelibrary.wiley.com/doi/full/10.1002/ijc.31306  accessed 11.04.18

2,3 Steffan Messenger: Wales’ farm pollution action ‘absolutely useless’ BBC News http://www.bbc.co.uk/news/uk-wales-43389895 accessed 28.04.18

4 Partnership For Environmental Education and Rural Health: Nitrates and their effect on water quality, Wheatley River Improvement Group http://www.wheatleyriver.ca/media/nitrates-and-their-effect-on-water-quality-a-quick-study/ accessed 30.04.18

6 Nitrate in drinking water increases the risk of colorectal cancer https://www.wateronline.com/doc/nitrate-in-drinking-water-increases-the-risk-of-colorectal-cancer-0001 13.02.18 accessed 11.04.18

Bottled Water Contaminated By Plastics

BOTTLED WATER CONTAMINATED BY PLASTICS

If the environmental impact of single-use plastic pollution wasn’t enough to convince you that bottled water is a poor choice of drinking water, the latest news that plastic fibres contaminate over 90% of bottled water brands might be the final piece of information you need.

Analysis of 259 bottles from 19 locations in nine countries across 11 different brands found an average of 325 plastic particles for every litre of water being sold. (1)

The World Health Organisation is so concerned that it has launched a review into the effects of plastic ingestion on human health. Bruce Gordon, from the WHO, told the BBC:

“When we think about the composition of the plastic, whether there might be toxins in it, to what extent they might carry harmful constituents, what actually the particles might do in the body – there’s just not the research there to tell us”. (2)

What we do already know – from research on wild animals – is that microplastics attract bacteria and absorb toxic chemicals, which are released into the body.

Clearly, it’s time to stop buying plastic bottled water.

Tap water contaminated, too.

You might think that tap water is the safer and more environmentally friendly option. Sadly, that’s not the case; back in September we learned that plastic contamination is widespread in UK tap water, too (read that blog post here):

Whilst the UK has amongst the lowest levels of plastic contamination, 72% of samples of UK tap water have been found to contain plastic fibres. (3)

Furthermore, tap water contains a whole host of other contaminants and impurities. Regular readers of our blog will know that tap water carries neurotoxic micro-organisms called cyanobacteria and the metal copper, both of which are associated with the development of Alzheimer’s disease.

Tap water is also known to be contaminated by pesticides, hormone and medication traces and heavy metals. You don’t have to ingest these contaminants – you can enjoy pure water.

Reverse Osmosis Water Purifiers Remove Microplastics

Jug filters are not capable of removing plastics or microplastics. Reverse osmosis is the only suitable treatment method for removing plastics from your drinking water; it’s the foundation of our technologically advanced tap water purifiers.

Either of our 3 models remove microplastics and other man-made as well as naturally occurring impurities. They’re convenient and compact, fitting under a kitchen sink. They’re environmentally-friendly, too; reducing food miles, carbon footprint and single-use plastic pollution compared to bottled water. They’re also budget-friendly, starting at only £29 per month with our rental option (you can also buy outright).

Pure H2O Co. Purifiers Guarantee Water Purity

Our purifiers are installed up by our specially trained team of engineers who service your system once a year to make sure it continues to deliver the purest, safest water possible, day in, day out, in unlimited quantities.

How to order

Call us now on 01483 617 000. We’d be delighted to answer any questions you may have about water purity and we can arrange installation in your home or business at a time convenient to you. View more details on our website www.PureH2O.co.uk or alternatively email customerservice@pureh2o.co.uk

References

1. WHO launches health review after microplastics found in 90% of bottled water, Graham Readfern, The Guardian 15.03.18 accessed 15.03.18 https://www.theguardian.com/environment/2018/mar/15/microplastics-found-in-more-than-90-of-bottled-water-study-says

2. Plastic found in most bottled water, triggering World Health Organisation review, Stephen Walter, The Telegraph, 15.03.18 accessed 16.03.18 https://www.telegraph.co.uk/news/2018/03/14/plastic-now-pervasive-finding-way-bottled-water-investigation/

3. Plastic fibres found in tap water around the world, study reveals, Damian Carrington, The Guardian 06.09.17 accessed 16.03.18 https://www.theguardian.com/environment/2017/sep/06/plastic-fibres-found-tap-water-around-world-study-reveals