Another Tap Water Crisis

Our customers in the Midlands will no doubt have been hugely relieved they made the sensible decision to install a Pure H2O tap water purifier after Severn Trent Water recently issued a ‘Do Not Use’ order due to high levels of chlorine.

Thousands of households were recently ordered not to use their tap water for any purpose including drinking, bathing and food preparation, due to massively high levels of chlorine. The resulting panic, confusion and efforts to find bottled water left many experiencing a stressful few days.

It’s clear that our water utilities cannot be trusted to guarantee the safety of our water supply even within so-called ‘permissible’ limits of impurities and contaminants. Hundreds of Do Not Use or Boil orders are regularly issued throughout all areas of the UK by the various water utility firms supplying tap water, due to ‘significant, serious and major drinking water quality events’¹.

For total peace of mind our tap water purifiers remove chlorine as well as the cocktail of agro-industrial pollutants, heavy metals, drug residues, disease-causing mico-organisms and more found in tap water. Pure H2O is purer by far than all bottled water brands, and is on tap in your home in unlimited supply.

Our convenient rental option – which starts at less than £1 a day – is an easy way to ensure the safety and purity of the water you drink and reduce your daily exposure to chemicals.

And you need never worry about the quality of your drinking water again, whatever the news headlines.

Call us on 01483 617 000 for more information or visit www.PureH2O.co.uk

Reference: DWI Annual Report 2014 http://www.dwi.gov.uk/about/annual-report/2014/dw-events.pdf

Image copyright BBC News 2016

 

Ethical & Green Innovations: Pure H2O Is The Ethical Answer To Bottled Water

EthicalGreenInnov_0915_adHave you seen the Guardian’s Ethical & Green Innovations supplement from 12 September? It’s full of eco-secrets for your interiors, sustainable travel tips, seasonal eating suggestions and a green wardrobe makeover.

We’re on page 7 taking a look at the ethical alternative to bottled water – Pure H2O. That’s tap water purified of all contaminants by our unique under-sink Reverse Osmosis with DeIonisation purifier (RODI S), the world’s smartest drinking water system that gives 99.99% pure water, free of contaminants including pesticides, bacteria, chemicals, hormones and medications.

Unfortunately bottled water carries a heavy environmental burden, and tap water a) doesn’t taste great, especially if you live in a hard water area and b) may contain a whole range of impurities and contaminants.

Pure H2O is the clear alternative. Not only is it purer than all bottled water brands, guaranteed, it is the environmentally responsible choice; offering a 95+% carbon footprint reduction, zero food miles, reduced plastics use and waste, enabling you to instantly and permanently reduce your impact on the planet.

We also take a look at our brilliant multifunction Quatreau Tap, which gives instant Chilled and Sparkling water, so you can truly give up bottled water for good, as well as enjoy instant Boiling water – for the ultimate convenience.

Our Soft & Clean water conditioning systems eliminate hard water scale that destroys appliances, giving you financial savings due to reduced wear on taps, showers, washing machines and heating systems. Soft & Clean keeps your skin hydrated and lets you cut your shampoo, soap and detergent use by 50%.

“Stop just talking about it” says the Guardian – so if you’ve been thinking about turning away from resource-degrading bottled water to a sustainable, environmentally friendly solution, visit our new website now – you’ll find all the information you need about our range our water purification and softening systems and our range of multifunction taps – and you can now order online or if you would prefer to chat to a human being, just call our customer service team on 01483 617 000 or email customerservice@pureh2o.co.uk

Why Choose Pure H2O RODI Water?

This month we go back to basics and look at the 3 main reasons to choose Pure H2O RODI water.

TASTE: Let’s face it; tap water just doesn’t taste great in many areas of the UK. You might live in a hard water area or regularly get that strong chlorine taste.

Many people can’t believe how much they enjoy drinking water after switching to RODI pure. One customer even describes it as “almost sweet”. Finally, your kids might start drinking plain water!

Pure H2O RODI water preserves the purity of taste or your favourite tea or coffee, whether you prefer a builder’s brew or have a specialist leaf tea for preference.

HEALTH: Probably the most complex set of factors that lead people to choose RODI pure; some of our customers have chronic health conditions or know someone whose health has improved with pure water.

Many of you are into health and fitness and consider proper hydration with pure water the foundation of both, enabling your body and mind to function at their best, improving performance, wellbeing and your enjoyment of life.

Tap water may contains a myriad of impurities which may include pesticides and herbicides, medications, chemicals and pollutants. Why ask your body to deal with these, when it doesn’t have to? The RODI process gives 99.99% purity across the spectrum of impurities both man-made and naturally occurring.

ENVIRONMENT: From reducing the use, waste & recycling of plastics, reducing the degradation of natural resources, and reducing carbon footprint and food miles, RODI pure water is the environmentally responsible answer to bottled water. In fact, compared to drinking bottled water, it gives a 95+% reduction in carbon footprint.

All in all, Pure H2O RODI water is the right choice whether you care about purity of taste, your health or the environment – or all three.

We’d like to know YOUR reasons for drinking Pure H2O RODI water – would you take our quick online survey so we can get to know your priorites better?

For an in-depth look at all these factors, click the tags below this article. And you can always email us on customerservice@pureh2o.co.uk or call us on 01483 617 000

Bottled Water Is Degrading The Environment

PURE H2O IS THE ENVIRONMENTALLY RESPONSIBLE ALTERNATIVE TO BOTTLED WATER

You might have read ‘The Cold Truth About Our Thirst For Bottled Water’ – an article in the Guardian newspaper by journalist Lucy Siegle, alerting us to the cold fact that our demand for plastic bottled water is polluting the environment and degrading natural resources.

When he was Minister for the Environment, Phil Woolas went so far as to say that the amount of money spent on mineral water ‘borders on being morally unacceptable’. And we would agree.

Siegle reminds us that our hydration needs can be met from a source that is ‘rigorously tested by the Drinking Water Inspectorate and operates in a supremely low-carbon way’ – i.e. tap water.

However, whilst being a better environmental choice than bottled water, tap water poses significant problems; it contains residues of prescribed medications such as Prozac, contraceptive hormones and animal hormones from farming which all pass through sewage treatment plants untouched.

Such plants do not routinely text for the neurotoxic blue-green algae Cyanobacteria, which has been linked to Alzheimer’s and Parkinson’s disease and cannot completely remove the slug pesticide metaldehyde, which in some areas exceeds UK and European standards. What’s more, tap water may contain carcinogens from the petro-chemical industry, asbestos, fluoride and aluminium.

We simply don’t know what the long term affects are of drinking this cocktail of impurities, both man-made and those existing already in nature. We believe that there are no acceptable levels of impurities in the water we drink.

So, what that’s the answer if you care about the environment AND your health? RODI Pure H2O.

Simply, this is water as nature intended it, free from all the impurities and contaminants found in tap water. And, additionally, no Total Dissolved Solids (TDS). (If you’re concerned about getting enough minerals and think bottled water might be a good source, read this article which debunks the mineral myth).

Our patented Reverse Osmosis with De-Ionisation process purifies tap water with a system that typically installs under your kitchen sink. It removes chlorine and organic impurities, microorganisms, scale, heavy metals, gases, nitrates, volatile organic compounds and oestrogens.

The result is Pure H2O, the purest water available.

Pure H2O is the environmentally responsible alternative to bottled water – no plastics and a massive 95+% reduction in your carbon footprint.

Our very own Quatreau Tap provides the complete answer for people who want the option of Sparkling water – it delivers RODI pure water as Boiling, Sparkling, Chilled and Hot & Cold. Click here to find out more.

Pure H2O is the totally safe, environmentally responsible alternative to both tap and bottled water. The only alternative, in fact.

We’d love to chat to you about how we can support your health and help you to help the environment. Call us on 01483 617 000 or email customerservice@pureh2o.co.uk

Pollution linked to anxiety and stroke

Pollution linked to anxiety and stroke.

Recent research suggests a link between pollution and mental health. The British Medical Journal reported in March that higher levels of fine particulate air pollution were positively correlated with higher levels of anxiety levels amongst women. Living close to a major road – between 50 to 200 metres – increases the odds of experiencing higher levels of anxiety.

Professor Michael Brauer reports that air pollution causes systemic inflammation, an area that researchers are now focussing upon as contributory factor to mental health difficulties, including anxiety. Air pollution has also been linked to a higher risk of stroke.

The air we breathe, the food we eat and the water we drink are fundamental to our health. We believe there are no acceptable levels of impurities in our drinking water and that’s why we are so passionate about Pure H2O, which removes 99.99% of impurities across the spectrum of man-made, organic and inorganic contaminants.

Water in lakes, rivers, streams and oceans condenses into clouds then rains back to earth as purified water – except, of course, water picks up emissions including traffic pollution as reported in the article above, and when it falls to the ground it picks up further impurities in the ground both man-made and those existing already in nature.

Water treatment plants remove a certain amount of contaminants, but they cannot remove the slug pesticide metaldehyde, for example, and do not routinely test for the blue-green cyanobacteria, a neurotoxin inked to Alzheimer’s and Parkinsons disease. It is the norm for metals, chemicals, hormones, medications, pesticides and herbicides to be present in our tap water. New research often leads to a reduction in the prescribed ‘acceptable’ levels of tap water contaminants that were previously thought safe. By contrast, what used to be called ‘maximum permitted levels’ are now ‘prescribed concentration levels’ – i.e. the norm.

Whilst new research brings to light increasing links between pollution and ill health, we simply don’t know what the burden of the combined cocktail of impurities, contaminants and pollutants are doing to our physical and mental health long term.

The best thing we can do is limit our exposure; drinking RODI purified water is a brilliantly easy and effective way to achieve this.

To find out more about RODI pure water browse the rest of our blog or do call us on 01483 617 000 we’d love to talk to you.

UPDATE: Shortly after we published this article, the UK government was ordered to cut pollution by the EU Supreme Court. In breach of Air Quality standards, the government must now reduce emissions of Nitrogen Dioxide, mostly produced by diesel vehicles. Good news for those whose health suffers as a result of air pollution, for our society (air pollution causes more premature deaths than obesity and and alchol combined) and for the economy, with the World Health Organisation estimating that £53bn could be saved if pollution is reduced.

Press Release: Sustainable Water Systems for the Home.

Sustainable Water Systems for the Home: Softeners, RODI Pure Water & Quatreau Tap.

Crucial to the design and planning stage of your new home or renovation project is sustainability after the build is complete. In this article we take a look at water systems serving appliances, heating systems and drinking water supply in the home and what can be done to safeguard your investment.

When it comes to kitchens and bathrooms, a softener system may be a wise choice. Softeners improve the bathing and hand washing experience especially in hard water areas, affording more comfortable skin and reduction in detergent use by around 50%.

By removing scale they also protect all appliances that use water: wet heating systems, washing machines, dishwashers and so on. This means your appliances and systems are less likely to breakdown and need repair or replacement, avoiding further financial outlay and consumption of resources.

‘Home’ evokes thoughts of design, comfort and convenience. It’s a place of safety and we take the safety of our water for granted. But you may have heard recent news stories about water quality, most recently that levels of cyanobacteria – or ‘blue-green algae’ as its commonly known – are massively increasing in the UK’s lakes, leading to fears it is present in UK tap water. Perhaps surprisingly, water treatment plants do not routinely test for cyanobacteria even though it’s a neurotoxin linked to the development of Alzheimer’s and Parkinson’s disease.

So is now the time to consider safe and sustainable alternatives to tap water? Many people opt for bottled water, but this involves high levels of plastic use and waste, not to mention food miles. A sustainable alternative that can be installed in your home either during your renovation / build project or afterwards is a RODI (Reverse Osmosis with De-Ionisation) purifier.

A RODI purifier typically fits under the kitchen sink. It automatically ‘cleans’ tap water of naturally-occurring and man-made impurities including disease-causing micro-organisms, pesticides from runoff, chemicals, medications and hormones. Studies show that the RODI process produces the purest water and is also environmentally responsible, achieving a 95%+ lower carbon footprint compared to drinking bottled water.

The result is 99.99% pure water delivered through an unobtrusive small tap fitted in any kitchen sink. The Quatreau tap system, which delivers RODI pure water as boiling, chilled, sparkling and hot/cold from a single, touch-screen tap, is also available – visit http://www.quatreau.com

So when it comes to water and the home, don’t forget to plan for the sustainability of your water systems to reduce future costs and safeguard your water supply.

The Pure H2O Company can advise on all aspects of water systems They can be contacted by telephone on 01483 617 000 or visit http://www.pureh2o.co.uk

ENDS

Notes to Editors
The Pure H2O Co. introduced Reverse Osmosis with De-Ionisation (RODI) water purification systems to UK homes over 35 years ago and their systems remain unsurpassed, delivering the purest, healthiest water in the convenience of one’s home. Pure H2O systems can connect to multi-function taps and many other appliances, reducing scale, improving taste and prolonging the life of appliances. Using their expertise in water purification, the Pure H2O Co. created Quatreau, perhaps the most innovative tap yet, developed to push the boundaries of tap design and function, with its many features accessed through a ground breaking touch sensitive control interface. Find out more about water purity at http://www.pureh2o.co.uk Please find attached a high res jpg image for press showing the Quatreau tap with Boiling function enabled.

Please direct all media enquires to tara@stonedesign.co.uk 01425 480 070

Press Release: Cyanobacteria On The Increase?

DRINKING WATER POISONED BY TOXIC ALGAE?

Levels of cyanobacteria – or ‘blue-green algae’ as its commonly known – are massively on the increase in our lakes, a frightening finding as UK water treatment plants – those that deliver your tap water – do not routinely test for it even though it’s a neurotoxin linked to the development of Alzheimer’s and Parkinson’s disease.

Cyanobacteria is toxic. Acute exposure causes skin irritation, gastroenteritis and respiratory symptoms; chronic exposure in low-doses over a number of years can result in liver tumours, hormone disruption and neurodegenetive disease.

A 58% rise has been seen over the past 200 years in lakes across the UK including the Lake District, the West Midlands, Scotland and Northern Ireland due to rises in industrial pollution. (Ecology Letters.)

Cyanobacteria accumulations can be seen on waterways as a blue-green bloom. It’s deadly to animals so keep your pets away from it. It can’t be seen or tasted in tap water, so there’s no way of knowing if you are drinking it or not. The old adage rings true: better safe than sorry.

The slug pesticide metaldehyde has also been found in tap water at levels breaching UK standards, and water treatment plants cannot remove it.

So is it time to look into alternatives to tap water to hydrate safely for your health, fitness and wellbeing?

There are many bottled water brands on the market, but studies show the RODI (Reverse Osmosis with De-Ionisation) purification process produces the purest water possible. It’s also environmentally responsible, achieving a 95%+ lower carbon footprint compared to drinking bottled water.

A RODI purifier typically fits under the kitchen sink. It automatically ‘cleans’ tap water, resulting in 99.99% pure water across the spectrum of man-made and unavoidable impurities. The pure water is delivered through an unobtrusive small tap fitted in your existing kitchen sink (although the Quatreau tap system which delivers RODI pure water as boiling, chilled, sparkling and hot/cold from a single, touch-screen tap, is also available). Both the RODI purifier and the taps can be retrofitted.

The Pure H2O Company can advise on water, health and RODI purifiers. Visit http://www.pureh2o.co.uk where there is a news section to keep you informed about current health and environmental issues affecting your water supply. Roger Wiltshire, M.D. of The Pure H2O Company is passionate about water purity and would be delighted to talk to you further; email roger@pureh2o.co.uk or call 01483 617 000

ENDS

Notes to Editors
The Pure H2O Co. introduced Reverse Osmosis with De-Ionisation (RODI) water purification systems to UK homes over 35 years ago and their systems remain unsurpassed, delivering the purest, healthiest water in the convenience of one’s home. Pure H2O systems can connect to multi-function taps and many other appliances, reducing scale, improving taste and prolonging the life of appliances. Using their expertise in water purification, the Pure H2O Co. created Quatreau, perhaps the most innovative tap yet, developed to push the boundaries of tap design and function, with its many features accessed through a ground breaking touch sensitive control interface. Find out more about water purity at http://www.pureh2o.co.uk Please find attached a high res jpg image for press showing the Quatreau tap with Boiling function enabled.

Please direct all media enquires to tara@stonedesign.co.uk 01425 480 070