Organic September: Pure H2O is the equivalent of organic food.

This month, The Soil Association is on a mission to spread the word about the many benefits of organic farming and food, with a call to Organic Your September.

For anyone looking to protect their health and promote environmental sustainability, wildlife biodiversity and animal welfare, organic food is the obvious choice: meat and dairy is free range and free from routine use of antibiotics, crops are grown with fewer pesticides and are never genetically modified. And, as Hugh Fernley Whittingstall points out: “it just tastes better”(1).

If you choose to eat organic, drinking pure water is the next logical step.  Tap water is full of the very chemicals, hormones and pesticides you seek to avoid with organic food, bottled water is hugely degrading to the environment.

By contrast, tap water purified with a Pure H2O Reverse Osmosis (RO) or Reverse Osmosis wth De-Ionisation (RODI) under-sink purifier is the safe, healthy and environmentally responsible choice of water, giving you unlimited quantities of up to 99.99% pure water.

We believe there are no acceptable levels of contaminants and impurities in the water you drink. That’s why we say that Pure H2O is the equivalent of organic food:

Pure H2O is free from pesticides, hormones and medications. Did you know that tap water contains all of these? Our purifiers remove them, so your health is never compromised by the water you drink, complimenting your efforts to nourish your body with organic food which is free from these unnecessary toxins.

Pure H2O is kinder to the environment. Plastic bottled water has been described as ‘one of the biggest marketing tricks of the century’(2); sold as better tasting or purer than tap water, it is in fact no better and is hugely detrimental to the environment. From the amount of water, oil, coal and gas required to produce the bottles, the CO2 footprint to transport them, the marine pollution and harm to marine life that occurs when they are discarded, plastic bottled water degrades and pollutes the environment.

Pure H2O is the complete replacement to plastic bottled water; it reduces your carbon footprint, prevents plastic pollution and helps you do your bit for environmental sustainability. What’s more, it is genuinely pure, and many people prefer the taste of Pure H2O when compared to tap water.

Pure H2O is water as nature intended; just as organic food is food as nature intended. Pure H2O is free from all the man-made impurities and contaminants which are found in tap water, including plastic fibres, petrochemical derivatives, and run-off from pesticide-heavy non-organic farming practices.

Pure H2O is trustworthy. Many people trust that organic farmers care about the environment, wildlife biodiversity, animal welfare and food quality. Sadly, UK tap water authorities cannot be trusted to produce safe, clean water – just think of the various ‘no drink’ or ‘boil’ orders issued in the UK each year, not to mention the ‘acceptable’ levels of contaminants and impurities allowed in tap water. And we know that the activities of bottled water companies degrade natural resources. By contrast, people trust The Pure H2O Co.’s purifiers to consistently produce safe, clean water and trust us to reduce our environmental impact and maximise the energy efficiency of our products wherever possible.

Remember, if you’re going to eat organic food, or choose natural cosmetics and toiletries to reduce your exposure to potentially harmful chemicals, impurities and toxins, Pure H2O is the only choice of drinking water. 

Fortunately, it needn’t cost the earth. You can rent one of our tap water purifiers from around £1 a day (or buy outright). Call us on 01483 617 000 to discuss installation and we can answer any queries you might have, or visit www.PureH2O.co.uk to find out more.

And if you need some tips to Organic Your September, visit The Soil Association.

References

  1. Soil Association ‘Organic Your September’ https://www.soilassociation.org/organic-living/organic-september/ accessed 11.09.17
  2. Eco Magazine ‘How You Can Help Reduce Plastic Pollution’ 31.08.17 https://www.ecomagazine.com/currents/infograph-how-you-can-help-reduce-plastic-pollution accessed 11.09.17

Earth Overshoot Day 2017

Plastic bottled water contributes to humanity’s outstripping of natural resources. Reduce your environmental impact and avoid plastic bottle pollution by switching to Pure H2O.

Humankind began consuming more natural resources than the Earth is capable of regenerating back in the early 1970s. The day on which this happens is known as Earth Overshoot Day (previously Ecological Debt Day).

By the 1990s, Overshoot Day was reached in December. By the year 2000, 1 November. This year, 2017, we outstripped Earth’s natural resource capacity earlier than ever before: 2nd August.

We are depleting natural resources at an alarming rate and bottled water is contributing to this problem.

Plastic bottles require a massive amount of natural resources to manufacture, they take many food miles to distribute and, once discarded, pollute waterways. We have reached a crisis point; the Mayor of London describes Londoner’s use of bottled water as “out of control”.

Reducing the use of plastics is one key way to reduce your impact on the environment.

We understand that many people buy plastic bottled water because they feel it tastes better than tap water, because they feel it is healthier or they find it convenient.

We have the answer. Our under-sink tap water purifiers answer all these needs and remove the need to buy plastic bottled water again, by delivering unlimited pure water on tap in your home.

Pure H2O delivers three key benefits:

  1. Tastes amazing, just as nature intended
  2. Healthy and free from the impurities and contaminants found in tap water
  3. Environmentally friendly, avoids plastic bottles completely

For hydration on the go, simply fill up a plastic-free re-usable water bottle from the PureH2O faucet installed with your purifier and take it with you when you go out for the day.

Of course, many people buy bottled water because they enjoy drinking sparkling water.

If you prefer chilled or sparkling water, you can enjoy that more conveniently than ever before by combining a purifier with our new Quatreau SmartTap™ drinks station which gives chilled, sparkling and / or ambient water at the touch of a button. Or  Quatreau Touch, our touchscreen tap that installs over your kitchen sink for boiling, chilled and sparkling water, hand and dish washing.

So, there’s really no need to ever buy plastic bottled water again.

We take steps to reduce the environmental impact of producing our taps, too by manufacturing them within 10 miles of our base in Surrey using solid 316 stainless steel for lower environmental impact compared to plating. And with energy efficiency in mind, the boiling function of Quatreau Touch uses 33% less energy than other hot water taps.

Call us now on 01483 617 000 or email customerservice@pureh2o.co.uk We’d be delighted to help you reduce your environmental impact and advise on installation of a tap water purifier and / or multifunction tap in your home, office or hospitality venue.

Press Release: The Pureh2o SmartTap™ drinks station

We’re delighted to announce the launch of the The Pureh2o SmartTap™ the brand new compact drinks point delivering a modular choice of boiling, sparkling, chilled and / or ambient water. Several finishes, a modular approach to water options and upgrades including countertop drainer are offered, for full customisation in all settings domestic and commercial.

The Pureh2o SmartTap™  is the latest in our range of multifunction taps, following the success of Quatreau, our 4 function kitchen tap with touchscreen control panel. Like Quatreau, the all-new Pureh2o SmartTap™ is capable of delivering either filtered mains water or up to 99.99% pure water with the optional RODI tap water purifier. Pureh2o taps are the only ones on the market to integrate with these pure water systems.

Whether specified with filtered or pure water, the Pureh2o SmartTap™ sub-sink Hydrocell® 551 system offers a modular choice of boiling, chilled and sparkling as well as ambient water. The Hydrocell® unit incorporates easy to install and maintain quick fit filters and CO2 cartridges as standard, and multimedia filters to reduce impurities found in mains fed water.

Recently installed pre-launch at the Eurostar Paris Business Lounge, the compact tap system delivers 20 litres of water per hour, whichever option is selected. LED lit buttons ensure ease of use, the consistently safe, clean efficient flow and optional safety lock for boiling offers peace of mind. The optional sink drainer with integral drain turns the tap in to a stand-alone counter top drinks station. Infinite expansion of the boiling capacity is ideal for high-density environments.

Designed to robustly withstand the demands of high use areas, the Pureh2o SmartTap™ is manufactured in Great Britain, within 10 miles of our base in Woking, Surrey, with WRAS approved materials including solid 316 stainless steel chosen for strength, longevity and low environmental impact. With energy efficiency in mind, the boiling function uses 33% less energy than other hot water taps.

Installed with the optional Pureh2o RODI water purifier, the Pureh2o SmartTap™ delivers 99.99% pure water; purer by far than all bottled water brands, obviating the negative environmental impact of plastic bottled water and free from the myriad of impurities found in tap water. The RODI water purifier can also connect to steam ovens, coffee machines, ice makers and fridges for exceptional clarity and purity of taste and appearance, making it an ideal system for restaurants and hotels, as used at Belmond Le Manoir Aux Quat’ Saisons, Oxford and Great Fosters, Surrey:

“Food and beverage are of paramount importance and are reflected in our overall reputation… After 30 years in the hotel business, I was amazed at the difference that the quality of water could bring to many of our services.” Richard Young, General Manager Great Fosters Hotel, Surrey.

For further information and to order the Pureh2o SmartTap™ and optional water purification system, visit www.Pureh2o.co.uk or call us on 01483 617 000. We welcome enquiries from the trade, consumers and press.

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The Pureh2o SmartTap™ installed at Eurostar Paris Business Lounge
Specified with Sparkling, Chilled and countertop sink drainer.

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London’s bottled water waste is out of control

“London’s plastic water bottle waste is out of control”, reports the Guardian this week.

In their article highlighting London as having the worst recycling rates of anywhere in the UK, the Guardian reveals that Londoners drink more plastic bottled water than anyone else in England.

Plastic waste is out of control in London,” said Leonie Cooper, who chairs the London assembly environment committee. “It litters our parks, pollutes the Thames, harms marine life and adds waste to London’s landfill sites, which may be full by 2025.

“We have to turn the situation around. Firstly, Londoners need an alternative to buying bottles of water – this is a crucial part of the solution”.

The environment committee recommends that tap water should be made more readily available, but here at The Pure H2O Co., we – and no doubt you, our readers – are all too aware of the potential health risks associated with drinking tap water’s myriad of impurities including drug residues, heavy metals, asbestos, pesticides, chemicals and petroleum derivatives.

There is an environmentally friendly, sustainable, easy, affordable solution. It solves the plastic bottled water crisis. It frees you from the health compromises involved in drinking tap water. It’s RODI Pure H2O. That’s tap water purified of 99.99% of all naturally occurring and man-made impurities, using our patented Reverse Osmosis with De-Ionisation purification process.

Our technologically advanced water purification systems fit conveniently into your home and supply unlimited quantities of 99.99% pure water, from as little as £1 a day. Our systems are designed specifically for treating UK tap water, they are the most advanced, water-efficient systems available and last longer than any others on the market. Even better, our warranty offers peace of mind, backed up by our excellent engineers who service your system once a year to keep it producing pure water, day after day.

If you’re one of the sensible, health-conscious individuals – Londoner or not! – who likes to have water with you during the day, simply fill up a plastic-free, re-usable bottle from your Pure H2O system before you leave home. In fact, RODI Pure H2O is purer by far than all bottled water brands. It’s a win-win.

Ditch plastic bottled water, for good. Enjoy Pure H2O – ethical, healthy, safe water. If you’d like to rent or buy a tap water purifier, enquire today by calling us on 01483 617 000, fill in our contact form or visit our website www.PureH2O.co.uk for further details.

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The Green Parent: pure water for children

Have you discovered The Green Parent magazine? The April / May issue explores foraging, shares 50 ways to get fresh air with young children, plus there are regular features on child-led learning, family life and the best natural products for children.

We’re so glad to be on page 12 of the current issue, explaining why we believe that there are no acceptable levels of contaminants in the water your children drink.

In 2013, the Guardian reported that levels of a toxic pesticide, more than 100 times the EU limit were present in a source of English drinking water. The discovery of record levels of Metaldehyde – slug poison – was reported by Natural England and the Environment Agency. This problem is not going to go away, because water utilities have no methods for removal.

In fact, tap water contains a myriad of impurities including chemicals, pesticides, heavy metals, hormones and medications. Bottled water is damaging to the environment and still contains impurities. Luckily, there is a solution to safe hydration – Pure H2O.

Our RODI (reverse osmosis with de-ionisation) tap water purifiers typically fit under your kitchen sink and designed specifically for treating UK tap water, they remove 99.99% of organic and inorganic impurities, ensuring a safe source of drinking water for your family.

It tastes pure, too so your children will more readily drink enough water.

As Renee Elliot, founder of Planet Organic says:

“Children absorb impurities at 10 x the rate of adults so it’s important they avoid toxins in food and water. I’ve been drinking Pure H2O for over 25 years and I wouldn’t give my children anything else; it’s the safest, most natural drinking water and has a great taste.”

Are you keen that your children avoid toxins and impurities? Do your children find tap water unpalatable? Pure H2O is the answer. Visit our website www.PureH2O.co.uk to find out more: or call us on 01483 617 000 we’d be happy to answer your questions and advise how we can help your family enjoy safe, pure water.

And visit The Green Parent online or pick up the latest edition, we’re sure that you’ll find it full of helpful and inspirational features.

Image Copyright The Green Parent, 2017.

Eve Kalinik: Understanding Hydration with Pure H2O Co. Ltd

Here’s guest blogger, Eve Kalinik, on the importance of adequate hydration with pure water

Hydration, or the lack thereof, is something that I’m consistently reinforcing with my clients, many of us wonder why we have afternoon slumps, food cravings, headaches and sluggish digestions but often this can be a simple fact of not taking in enough water. When you think as we are almost 60% water and pretty much every cellular process is conducted in a water environment its no wonder we need to make sure that our bodies are well hydrated. This also contributes to supporting digestive processes & juices as well as transporting oxygen and vital nutrients in the blood and around the body. And a hydrated body also burns fat more efficiently. Fact.

As a general guide we need to take in around 2 litres per day but this should be increased if you are exercising or traveling. Whilst pure water is the obvious and most bio available source, hydration isn’t just about straight up h20. It is also important to eat plenty of water rich food based sources too. Cucumber, green leafy veg and strawberries are up there at around 90% water but generally most vegetables will contain good levels. Try not to get so fixated on having a certain amount of fluid per day but also ensure to have hydrating foods as part of your daily intake. Juices & smoothies are a great way to max this but making sure you are hitting your 8 portions of veggies per day will have an impact on your hydration levels too. When drinking water the key thing is to make sure that your water comes from a clean source, trying to avoid plastic bottles where possible as these contain hormone mimicking substances and other chemicals that can leach into the water itself. Repeated and long term exposure to these are not beneficial for our health so try to buy your water in glass bottles where you can. Investing in a home filtration unit is well worth the money, rather than wasting it on filter jugs that don’t get rid of a lot of the contaminants and general nasties. In my opinion the best filtration system uses a reverse osmosis process, like the pureh2o.co.uk systems, that also takes out hormones, since most regular filters won’t do this.

Here’s some more of my better hydrating tips…

WAKE & HYDRATE – start the day as soon as you wake up with a glass of water. The body will be pretty thirsty first thing so try to get into a routine with this. Warm water and lemon juice can be a nice twist and also stimulates digestive processes.

MAKE IT INTERESTING – add things like slices of lemon, mandolin sliced cucumber, fresh mint or fresh lime & pinch cayenne can make all the difference and certainly make your water look and taste more inspiring. Avoid the flavoured waters as these often contain high levels of sugar.

SIP THROUGHOUT THE DAY – don’t get to the end of the day and realise that you haven’t had enough and chug back in one go. We can over hydrate ourselves too so little and often is the key mantra here.

WINE NOT WATER – when it comes to meal times that is! Avoid drinking a lot of water when you are eating as this can dilute gastric juice secretion and impair breaking down food. A small glass of wine can assist this though.

HAVE A GOAL – buy a beautiful jug and have it on your desk at work or in the kitchen. That way you’ll be more inclined to drink regularly. A plastic bottle with its label peeling off isn’t the most appealing things and clients often tell me they don’t have time to go to the water machine so having this to hand will make it a lot easier. Check out BKR bottles that are chic and make you want to drink more.

HERBAL TEAS COUNT – in all their variety are another great and delicious way of increasing your intake. Coffee has a dehydrating effect so just stick to one organic freshly ground cup in the morning after breakfast.

Abode2 Luxury Property Magazine

Have you heard of Abode2? It’s the must-read magazine for the pick of the crop of residential homes at home or across the world. Abode2 “offers distilled advice from expert sources: acknowledged property specialists, investors and owners, all with a detailed knowledge of the destinations and resorts featured.”

So you can imagine we’re really proud to see Pure H2O and Quatreau in the Abode2 Directory, the one-stop source of all that’s good in residential property:

Quatreau represents unparalleled technological function and design, and offers the ultimate in water purity with its optional under-sink water purifier. Eliminated of scale and all impurities, hot and cold drinks made with Quatreau and Pure H2O have exceptional purity of taste and aroma and are delivered crystal clear for the most discerning palettes.

Our tip for a must-read is the Gurus To Go section, featuring in-depth interviews from homes and interiors experts including Sophie Conran, Philippe Starck and India Hicks.

Although we love having a print copy of Abode2 to hand, there is a wealth of information in their digital edition & online directory – click here to view.