Organic September: Pure H2O is the equivalent of organic food.

This month, The Soil Association is on a mission to spread the word about the many benefits of organic farming and food, with a call to Organic Your September.

For anyone looking to protect their health and promote environmental sustainability, wildlife biodiversity and animal welfare, organic food is the obvious choice: meat and dairy is free range and free from routine use of antibiotics, crops are grown with fewer pesticides and are never genetically modified. And, as Hugh Fernley Whittingstall points out: “it just tastes better”(1).

If you choose to eat organic, drinking pure water is the next logical step.  Tap water is full of the very chemicals, hormones and pesticides you seek to avoid with organic food, bottled water is hugely degrading to the environment.

By contrast, tap water purified with a Pure H2O Reverse Osmosis (RO) or Reverse Osmosis wth De-Ionisation (RODI) under-sink purifier is the safe, healthy and environmentally responsible choice of water, giving you unlimited quantities of up to 99.99% pure water.

We believe there are no acceptable levels of contaminants and impurities in the water you drink. That’s why we say that Pure H2O is the equivalent of organic food:

Pure H2O is free from pesticides, hormones and medications. Did you know that tap water contains all of these? Our purifiers remove them, so your health is never compromised by the water you drink, complimenting your efforts to nourish your body with organic food which is free from these unnecessary toxins.

Pure H2O is kinder to the environment. Plastic bottled water has been described as ‘one of the biggest marketing tricks of the century’(2); sold as better tasting or purer than tap water, it is in fact no better and is hugely detrimental to the environment. From the amount of water, oil, coal and gas required to produce the bottles, the CO2 footprint to transport them, the marine pollution and harm to marine life that occurs when they are discarded, plastic bottled water degrades and pollutes the environment.

Pure H2O is the complete replacement to plastic bottled water; it reduces your carbon footprint, prevents plastic pollution and helps you do your bit for environmental sustainability. What’s more, it is genuinely pure, and many people prefer the taste of Pure H2O when compared to tap water.

Pure H2O is water as nature intended; just as organic food is food as nature intended. Pure H2O is free from all the man-made impurities and contaminants which are found in tap water, including plastic fibres, petrochemical derivatives, and run-off from pesticide-heavy non-organic farming practices.

Pure H2O is trustworthy. Many people trust that organic farmers care about the environment, wildlife biodiversity, animal welfare and food quality. Sadly, UK tap water authorities cannot be trusted to produce safe, clean water – just think of the various ‘no drink’ or ‘boil’ orders issued in the UK each year, not to mention the ‘acceptable’ levels of contaminants and impurities allowed in tap water. And we know that the activities of bottled water companies degrade natural resources. By contrast, people trust The Pure H2O Co.’s purifiers to consistently produce safe, clean water and trust us to reduce our environmental impact and maximise the energy efficiency of our products wherever possible.

Remember, if you’re going to eat organic food, or choose natural cosmetics and toiletries to reduce your exposure to potentially harmful chemicals, impurities and toxins, Pure H2O is the only choice of drinking water. 

Fortunately, it needn’t cost the earth. You can rent one of our tap water purifiers from around £1 a day (or buy outright). Call us on 01483 617 000 to discuss installation and we can answer any queries you might have, or visit www.PureH2O.co.uk to find out more.

And if you need some tips to Organic Your September, visit The Soil Association.

References

  1. Soil Association ‘Organic Your September’ https://www.soilassociation.org/organic-living/organic-september/ accessed 11.09.17
  2. Eco Magazine ‘How You Can Help Reduce Plastic Pollution’ 31.08.17 https://www.ecomagazine.com/currents/infograph-how-you-can-help-reduce-plastic-pollution accessed 11.09.17

Neonic Pesticides Now Found in Drinking Water

Neonicotinoids_textFor the first time since their introduction in the 1990s, neonicotinoids pesticides have been found in tap water in the USA, with water treatment plants varying in their ability to remove the toxic chemicals.(1)

A joint study by the University of Iowa and the US Geological Survey “found that neonics were widespread in water samples collected from 48 different rivers and streams in the US.”(2)

Introduced in the 90s, neonic pesticides were viewed as an advance to older pesticides because they are selectively lethal to insects and not other wildlife such as birds and mammals. However, we now know that these chemicals are linked to the large-scale and long-term decline in bee populations.(3)

Whilst relatively minute levels have been found in drinking water, we don’t yet know what impact this has on human health:

Whenever we have pesticides in the drinking water that is something that raises a flag no matter what type of concentration it is,” said Professor Gregory LeFevre.(2)

Neonic pesticdes have been widely used in the UK until 2013 when a moratorium was introduced due to concerns over bee populations, so we believe it is probable that findings on the presence of neonics in drinking water in the US are applicable to UK drinking water sources.

Added to known breaches of permitted levels of the slug pesticide metaldehyde in some UK drinking water sources, it is clear that tap water is not the healthiest or safest choice of drinking water.

Fortunately, the patented 4-stage filtration process used by our RODI tap water purifiers ensure you need never worry about contaminants such as neonic pesticides in drinking water. Typically fitted underneath your kitchen sink, our purifiers remove up to 99.99% of naturally occurring and man-made contaminants and impurities from drinking water including pesticides of any type, heavy metals, carcinogens, petrochemicals, hormones and medications.

Call us now on 01483 617 000 or visit www.PureH2O.co.uk to find out more.

References:

1. Klarich et al., Occurence of Neonicotinoid Insecticides in Finished Drinking Water and fate during Drinking Water Treatment. Environ. Sci. Technol. Lett., 2017, 4 (5), pp 168–173 Accessed 31.05.17 http://pubs.acs.org/doi/abs/10.1021/acs.estlett.7b00081

2. McGrath, M: First Study Finds Neonic Pesticides in US Drinking Water, BBC News 05.04.17 Accessed 31.05.17 http://www.bbc.co.uk/news/science-environment-39504487

3. McGrath, M Neonic Pesticide Link to Long-term Wild Bee Decline, BBC News 16.08.16 Accessed 31.05.17 http://www.bbc.co.uk/news/science-environment-37089385

Health Bulletin: Pesticide in Drinking Water Breaches UK & EU Standards

As most of the UK saw wet weather in October the slug and snail population is set to increase, which is bad news for farmers who turn to the pesticide metaldehyde to control numbers and prevent crop damage.

Unfortunately rain increases run-off from land in to drains and watercourses, and during the past two years increasing levels of metaldehyde have been found in rivers and reservoirs, used to supply drinking water.

The problem is that water treatment plants aren’t capable of completely removing metaldehyde, meaning it is now found in tap water in the home. And what’s even worse is that in some places, concentrations of this pesticide in your drinking water are breaching UK and European standards.

As variations in weather patterns are set to continue, with milder, wet weather a particular feature and concern, levels of metaldehyde in drinking water are likely to continue to rise.

We believe that one of the best ways to look after your health and wellbeing is to drink pure water, NOT tap water or even bottled water. The best way to ensure the purity of your drinking water is to install a Reverse Osmosis De-Ionisation filter (RODI for short).

RODI purifiers remove 99.99% of the myriad of chemical impurities found in UK tap water, including the pesticide metaldehyde, along with other petrochemicals, carcinogens, asbestos, hormones and medications.

Our RODI purifiers typically install under your kitchen sink, connect to your drinking water supply and through a small separate tap, provide pure, clean water right at the heart of your home.

We’re passionate about water purity and would love to answer any questions you may have – call us now on 01483 617 000.