Earth Overshoot Day 2017

Plastic bottled water contributes to humanity’s outstripping of natural resources. Reduce your environmental impact and avoid plastic bottle pollution by switching to Pure H2O.

Humankind began consuming more natural resources than the Earth is capable of regenerating back in the early 1970s. The day on which this happens is known as Earth Overshoot Day (previously Ecological Debt Day).

By the 1990s, Overshoot Day was reached in December. By the year 2000, 1 November. This year, 2017, we outstripped Earth’s natural resource capacity earlier than ever before: 2nd August.

We are depleting natural resources at an alarming rate and bottled water is contributing to this problem.

Plastic bottles require a massive amount of natural resources to manufacture, they take many food miles to distribute and, once discarded, pollute waterways. We have reached a crisis point; the Mayor of London describes Londoner’s use of bottled water as “out of control”.

Reducing the use of plastics is one key way to reduce your impact on the environment.

We understand that many people buy plastic bottled water because they feel it tastes better than tap water, because they feel it is healthier or they find it convenient.

We have the answer. Our under-sink tap water purifiers answer all these needs and remove the need to buy plastic bottled water again, by delivering unlimited pure water on tap in your home.

Pure H2O delivers three key benefits:

  1. Tastes amazing, just as nature intended
  2. Healthy and free from the impurities and contaminants found in tap water
  3. Environmentally friendly, avoids plastic bottles completely

For hydration on the go, simply fill up a plastic-free re-usable water bottle from the PureH2O faucet installed with your purifier and take it with you when you go out for the day.

Of course, many people buy bottled water because they enjoy drinking sparkling water.

If you prefer chilled or sparkling water, you can enjoy that more conveniently than ever before by combining a purifier with our new Quatreau SmartTap™ drinks station which gives chilled, sparkling and / or ambient water at the touch of a button. Or  Quatreau Touch, our touchscreen tap that installs over your kitchen sink for boiling, chilled and sparkling water, hand and dish washing.

So, there’s really no need to ever buy plastic bottled water again.

We take steps to reduce the environmental impact of producing our taps, too by manufacturing them within 10 miles of our base in Surrey using solid 316 stainless steel for lower environmental impact compared to plating. And with energy efficiency in mind, the boiling function of Quatreau Touch uses 33% less energy than other hot water taps.

Call us now on 01483 617 000 or email customerservice@pureh2o.co.uk We’d be delighted to help you reduce your environmental impact and advise on installation of a tap water purifier and / or multifunction tap in your home, office or hospitality venue.

Neonic Pesticides Now Found in Drinking Water

Neonicotinoids_textFor the first time since their introduction in the 1990s, neonicotinoids pesticides have been found in tap water in the USA, with water treatment plants varying in their ability to remove the toxic chemicals.(1)

A joint study by the University of Iowa and the US Geological Survey “found that neonics were widespread in water samples collected from 48 different rivers and streams in the US.”(2)

Introduced in the 90s, neonic pesticides were viewed as an advance to older pesticides because they are selectively lethal to insects and not other wildlife such as birds and mammals. However, we now know that these chemicals are linked to the large-scale and long-term decline in bee populations.(3)

Whilst relatively minute levels have been found in drinking water, we don’t yet know what impact this has on human health:

Whenever we have pesticides in the drinking water that is something that raises a flag no matter what type of concentration it is,” said Professor Gregory LeFevre.(2)

Neonic pesticdes have been widely used in the UK until 2013 when a moratorium was introduced due to concerns over bee populations, so we believe it is probable that findings on the presence of neonics in drinking water in the US are applicable to UK drinking water sources.

Added to known breaches of permitted levels of the slug pesticide metaldehyde in some UK drinking water sources, it is clear that tap water is not the healthiest or safest choice of drinking water.

Fortunately, the patented 4-stage filtration process used by our RODI tap water purifiers ensure you need never worry about contaminants such as neonic pesticides in drinking water. Typically fitted underneath your kitchen sink, our purifiers remove up to 99.99% of naturally occurring and man-made contaminants and impurities from drinking water including pesticides of any type, heavy metals, carcinogens, petrochemicals, hormones and medications.

Call us now on 01483 617 000 or visit www.PureH2O.co.uk to find out more.

References:

1. Klarich et al., Occurence of Neonicotinoid Insecticides in Finished Drinking Water and fate during Drinking Water Treatment. Environ. Sci. Technol. Lett., 2017, 4 (5), pp 168–173 Accessed 31.05.17 http://pubs.acs.org/doi/abs/10.1021/acs.estlett.7b00081

2. McGrath, M: First Study Finds Neonic Pesticides in US Drinking Water, BBC News 05.04.17 Accessed 31.05.17 http://www.bbc.co.uk/news/science-environment-39504487

3. McGrath, M Neonic Pesticide Link to Long-term Wild Bee Decline, BBC News 16.08.16 Accessed 31.05.17 http://www.bbc.co.uk/news/science-environment-37089385

London’s bottled water waste is out of control

“London’s plastic water bottle waste is out of control”, reports the Guardian this week.

In their article highlighting London as having the worst recycling rates of anywhere in the UK, the Guardian reveals that Londoners drink more plastic bottled water than anyone else in England.

Plastic waste is out of control in London,” said Leonie Cooper, who chairs the London assembly environment committee. “It litters our parks, pollutes the Thames, harms marine life and adds waste to London’s landfill sites, which may be full by 2025.

“We have to turn the situation around. Firstly, Londoners need an alternative to buying bottles of water – this is a crucial part of the solution”.

The environment committee recommends that tap water should be made more readily available, but here at The Pure H2O Co., we – and no doubt you, our readers – are all too aware of the potential health risks associated with drinking tap water’s myriad of impurities including drug residues, heavy metals, asbestos, pesticides, chemicals and petroleum derivatives.

There is an environmentally friendly, sustainable, easy, affordable solution. It solves the plastic bottled water crisis. It frees you from the health compromises involved in drinking tap water. It’s RODI Pure H2O. That’s tap water purified of 99.99% of all naturally occurring and man-made impurities, using our patented Reverse Osmosis with De-Ionisation purification process.

Our technologically advanced water purification systems fit conveniently into your home and supply unlimited quantities of 99.99% pure water, from as little as £1 a day. Our systems are designed specifically for treating UK tap water, they are the most advanced, water-efficient systems available and last longer than any others on the market. Even better, our warranty offers peace of mind, backed up by our excellent engineers who service your system once a year to keep it producing pure water, day after day.

If you’re one of the sensible, health-conscious individuals – Londoner or not! – who likes to have water with you during the day, simply fill up a plastic-free, re-usable bottle from your Pure H2O system before you leave home. In fact, RODI Pure H2O is purer by far than all bottled water brands. It’s a win-win.

Ditch plastic bottled water, for good. Enjoy Pure H2O – ethical, healthy, safe water. If you’d like to rent or buy a tap water purifier, enquire today by calling us on 01483 617 000, fill in our contact form or visit our website www.PureH2O.co.uk for further details.

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Toxic Arsenic in Cornish Private Drinking Water Supplies

Pure H2O RODI Removes Carcinogenic Arsenic from Private Drinking Water Supplies.

A recent study published in Science Reports reveals that some homes in Cornwall with private water supplies (PWS) have levels of arsenic exceeding World Health Organisation guidelines. As a result, householders are

“exposed at concentrations harmful to health… chronic exposure to arsenic in drinking water is a well-documented cause of numerous cancerous and non-cancerous health defects, including cancers of the lung, bladder and skin.”*

How does this happen?
Cornwall is one area of the world with naturally-occurring high levels of arsenic in its geology. The 2016 study by Middleton et al reports there are estimated to be 20,000 – 30,000 PWS wells in Cornwall, with 2,462 PWS households registered with the Drinking Water Inspectorate (the actual number may be much higher). These PWS are the responsibility of their owners and users, rather than any statutory body.

What can be done?
The government advises “installing appropriate treatment that is capable of treating water to a consistently satisfactory quality”.

Our patented Reverse Osmosis with De-Ionisation (RODI) process is the most efficient and cost-effective way of treating your private drinking water supply, ensuring total removal of Arsenic along with a myriad of other contaminants and impurities both naturally-occurring and man-made.

Additional Benefits of the Pure H2O RODI Purifier

Our RODI purifier protects your health and gives you total peace of mind about the safety of your water. And not forgetting that it gives you delicious tasting water, more palatable than any other. It is purer than all bottled water brands and kind to the environment, with a 95+% carbon footprint reduction compared to bottled, and zero plastics use and waste.

Our RODI purifier is typically installed under your kitchen sink for maximum convenience, but we can tailor our systems to suit your needs and would be happy to advise on the best installation for your home.

Find out more

Call us now on 01483 617 000, email customerservice@pureh2o.co.uk or visit our main website for further information: http://www.PureH2O.co.uk

References:

Middleton, D. R. S. et al. Urinary arsenic profiles reveal substantial exposures to inorganic arsenic from private drinking water supplies in Cornwall, UK. Sci. Rep. 6, 25656; doi: 10.1038/srep25656 (2016). Link: http://www.nature.com/articles/srep25656

Government advice: http://www.privatewatersupplies.gov.uk

40,000 deaths a year linked to air pollution

A landmark joint report from the Royal College of Physicians and the Royal College of Paediatrics and Child Health (RCPCH) gives stark warning about the impact of air pollution in the UK.

In Every Breath We Take: the lifelong impact of air pollution these experts conclude that around 40,000 deaths a year in the UK are linked to air pollution, with a further 99,000 deaths annually in Europe.

We blogged last year about the surprising link between anxiety, stroke and air pollution, and the ways in which air pollution makes its way into the water cycle and drinking water.

Now we learn that indoor air pollution can be as problematic as that outdoors:

“The dangers of outdoor air pollution have been well documented, however the report highlights the often overlooked section of our environment – indoor space.

Factors such as kitchen products, faulty boilers, open fires, fly-sprays and air fresheners, all of which can cause poor air quality in our homes, workspaces and schools.

According to the report indoor air pollution may have caused or contributed to 99,000 deaths annually in Europe.”

What can you do to minimise exposure within your home? Here’s 3 easy suggestions you can put in place right away:

  1. Switch to eco-friendly cleaning products
  2. Ensure your gas appliances are serviced annually
  3. Install one of our tap water purifiers to eliminate the possibility of ingesting pollutants and contaminants whilst you hydrate. Ours are the most effective, efficient & convenient tap water purification systems available and you can rent one from less than £1 a day.

For more information on 99.99% pure water call us on 01483 617 000, email natalie@pureh2o.co.uk or visit our main website www.PureH2O.co.uk

Another Tap Water Crisis

Our customers in the Midlands will no doubt have been hugely relieved they made the sensible decision to install a Pure H2O tap water purifier after Severn Trent Water recently issued a ‘Do Not Use’ order due to high levels of chlorine.

Thousands of households were recently ordered not to use their tap water for any purpose including drinking, bathing and food preparation, due to massively high levels of chlorine. The resulting panic, confusion and efforts to find bottled water left many experiencing a stressful few days.

It’s clear that our water utilities cannot be trusted to guarantee the safety of our water supply even within so-called ‘permissible’ limits of impurities and contaminants. Hundreds of Do Not Use or Boil orders are regularly issued throughout all areas of the UK by the various water utility firms supplying tap water, due to ‘significant, serious and major drinking water quality events’¹.

For total peace of mind our tap water purifiers remove chlorine as well as the cocktail of agro-industrial pollutants, heavy metals, drug residues, disease-causing mico-organisms and more found in tap water. Pure H2O is purer by far than all bottled water brands, and is on tap in your home in unlimited supply.

Our convenient rental option – which starts at less than £1 a day – is an easy way to ensure the safety and purity of the water you drink and reduce your daily exposure to chemicals.

And you need never worry about the quality of your drinking water again, whatever the news headlines.

Call us on 01483 617 000 for more information or visit www.PureH2O.co.uk

Reference: DWI Annual Report 2014 http://www.dwi.gov.uk/about/annual-report/2014/dw-events.pdf

Image copyright BBC News 2016

 

Ethical & Green Innovations: Pure H2O Is The Ethical Answer To Bottled Water

EthicalGreenInnov_0915_adHave you seen the Guardian’s Ethical & Green Innovations supplement from 12 September? It’s full of eco-secrets for your interiors, sustainable travel tips, seasonal eating suggestions and a green wardrobe makeover.

We’re on page 7 taking a look at the ethical alternative to bottled water – Pure H2O. That’s tap water purified of all contaminants by our unique under-sink Reverse Osmosis with DeIonisation purifier (RODI S), the world’s smartest drinking water system that gives 99.99% pure water, free of contaminants including pesticides, bacteria, chemicals, hormones and medications.

Unfortunately bottled water carries a heavy environmental burden, and tap water a) doesn’t taste great, especially if you live in a hard water area and b) may contain a whole range of impurities and contaminants.

Pure H2O is the clear alternative. Not only is it purer than all bottled water brands, guaranteed, it is the environmentally responsible choice; offering a 95+% carbon footprint reduction, zero food miles, reduced plastics use and waste, enabling you to instantly and permanently reduce your impact on the planet.

We also take a look at our brilliant multifunction Quatreau Tap, which gives instant Chilled and Sparkling water, so you can truly give up bottled water for good, as well as enjoy instant Boiling water – for the ultimate convenience.

Our Soft & Clean water conditioning systems eliminate hard water scale that destroys appliances, giving you financial savings due to reduced wear on taps, showers, washing machines and heating systems. Soft & Clean keeps your skin hydrated and lets you cut your shampoo, soap and detergent use by 50%.

“Stop just talking about it” says the Guardian – so if you’ve been thinking about turning away from resource-degrading bottled water to a sustainable, environmentally friendly solution, visit our new website now – you’ll find all the information you need about our range our water purification and softening systems and our range of multifunction taps – and you can now order online or if you would prefer to chat to a human being, just call our customer service team on 01483 617 000 or email customerservice@pureh2o.co.uk