What is the healthy, safe and eco-friendly way to hydrate?

Maintaining adequate hydration is one of the cornerstones of good health and it’s an achievable way to start looking after yourself a little better, especially during the hot summer months when dehydration is more likely. Your choice of water probably affects how likely you are to drink enough of it, for reasons of taste, convenience and your perceptions of how healthy and eco-friendly it is.

But first, how do I know if I’m drinking enough water? Headaches, tiredness, difficulty concentrating, feeling lightheaded, having dark urine or peeing less than usual are common signs that you may be dehydrated.

Is tap water a good option? Many people find tap water unpalatable (most of us will be familiar with the unpleasant taste of chlorine) and consequently don’t drink enough to maintain healthy levels of hydration. Unfortunately we know that tap water also contains a myriad of contaminants and impurities which raise health questions: who wants to be drinking plastic fibres, pesticides, fertilisers, hormones and heavy metals? That’s hardly an encouragement to drink tap water.

What about bottled water? Historically, people have opted for bottled water because they feel it tastes better than tap water or because they believe it is the healthier choice, but we now know that bottled water is contaminated with microplastics, just like tap water. And of course who isn’t now acutely aware of the damage done to our oceans and waterways by single-use plastics such as bottled water?

So what’s the healthy, safe and eco-friendly way to hydrate? And what else can you do to stay well during hot weather?

Here are our three top tips:

1. Choose pure water. This is tap water purified of all the contaminants and impurities that mar taste and compromise your health. If you install a Pure H2O Co. reverse osmosis water purifier at home you’ll be able to enjoy unlimited quantities of pure water delivered from a convenient under-sink system. With worrying contaminants and impurities removed, you can be sure that your water not only tastes good, but is guaranteed safe for you. It’s also much more environmentally friendly, compared to plastic bottled water.

When you’re out and about, simply fill up a re-usable bottle from your Pure H2O pure water tap. There are many eco-friendly options on the market so #There’sNoExcuseForSingleUse! You can even refill your travel bottle with Pure H2O at Planet Organic stores, Hello Love and if you happen to be travelling through Paris, the Eurostar Business Lounge.

Don’t forget to encourage children and the elderly to drink more water during hot weather as they’re especially vulnerable to dehydration.

2. Snack on water-rich foods. The water in plant-based foods counts towards your daily water intake so carry around a little container of fruit, salad or vegetables. Cucumber sticks are particularly refreshing on a hot summers day.

3. Make simple lifestyle changes: wear natural fibre clothing (organic cotton, linen) and choose light colours. Don’t forget to wear a hat, seek shade and avoid strenuous activities during the hottest part of the day, 11 am to 3 pm.

We hope these tips help you enjoy the summer and make hydrating at home or on the go just a little bit easier, more enjoyable and healthier for you and the planet.

And if you prefer drinking sparkling water, we have the perfect solution – either our original multifunction touchscreen kitchen tap the Quatreau Touch or our new compact drinks station the Quatreau SmartTap. Both deliver sparkling and chilled water, either filtered or pure, and can be installed at home, in the workplace or hospitality venue.

Contact us to order a reverse osmosis Pure H2O tap water purifier, a multifunction or smart tap today: 01483 617 000 Alternatively email customerservice@pureh2o.co.uk or visit www.PureH2O.co.uk to find out more.

Nitrates In Drinking Water Increase The Risk Of Colorectal Cancer

Nitrates In Drinking Water Increase The Risk Of Developing Colorectal Cancer

What has been suspected for years has now been confirmed: the presence of nitrates in drinking water increases the risk of developing a common form of cancer, even at rates below the current ‘safe’ levels set by the World Health Organisation and followed by the UK Drinking Water Inspectorate.

Researchers at Aarhus University in Denmark carried out the largest epidemiological study of its kind (1) and found a positive correlation between long-term exposure to nitrates in drinking water and the development of colorectal cancer, one of the most common cancers in Denmark and the most frequently occurring, worldwide.

Nitrates are naturally present in soil and water at unproblematic levels – excessive levels are caused by the contamination of waterways by human activity including industrial and agricultural pollution. Nitrates are a component of agricultural fertilisers and the UK has guidelines for reducing fertiliser run-off into rivers and streams:

farmers are supposed to avoid spreading on slopes, in wet weather and during winter”. (2) 

But it’s known that in some parts of the UK, even where river catchment areas have special conservation status,

huge quantities of slurry and poultry manure are spread on farmland and… the rules and guidelines governing how this should be done are invariably broken”. (3).

Excessive levels of nitrates negatively impact the health of rivers and streams; they cause unchecked algae growth, which depletes the water of oxygen and makes the reproduction and survival of fish, aquatic insects, wildlife and plants difficult or impossible.(4) The risk to human health occurs because once entering the body, excessive nitrate levels interact with normally occurring amines and amides and convert into carcinogenic N -nitroso compounds.

The World Health Organisation recommends nitrate levels of 50 mg per litre of drinking water, a standard that Denmark, EU countries and the UK authorities follow.

Problematically, the Aarhus study found that colorectal cancer risks are associated with “concentrations far below the current drinking water standard”(5); in people exposed to the highest concentrations found in the study (9.3 mg per litre water) a 15% greater risk of developing colorectal cancer was identified, compared to those exposed to the lowest concentrations found (1.3 mg per litre water). 

The researchers report: “we found statistically significant increased risks at drinking water levels above 3.87 mg/L, well below the current drinking water standard of 50 mg/L”. (6)

As a result, Professor Torben Sigsgaard from the Department of Public Health at Aarhus University warns:

“the drinking water standard ought to be lower in order to protect against chronic health effects” (7). 

Clearly, current drinking water standards are not safe. But you don’t need to wait for the World Health Organisation and UK water regulators to take action, you can protect your health today by installing a Pure H2O tap water purifier in your home, workplace or venue.

Our technologically advanced reverse osmosis (RO) tap water purifiers remove up to 70% of nitrates and, when coupled with de-ionisation, our RODI water purification systems remove 99.99% of naturally occurring impurities and man-made contaminants including microplastics, hormones and medications, petrochemicals, lead and heavy metals. Our RODI purifiers also remove 100% of disease-causing micro-organisms, pathogens and viruses or your complete peace of mind.

Our drinking water purification systems not only protect your health, they are also an environmentally friendly option. Compared to drinking bottled water, our purifiers reduce plastics use and waste, carbon footprint, food miles and save you money, too. Pure H2O purifiers last longer than others on the market, they are water efficient and contain recyclable components.

Our purifiers are designed specifically for treating UK water whether from public supply (tap water) or private water supply (bore holes, wells, etc).

We’d like to help you protect your health. Call us today to discover which of our tap water purifiers is best for you and to book installation by one of our specially trained engineers at a time that’s convenient to you: 01483 617 000. Alternatively email customerservice@pureh2o.co.uk or visit http://www.pureh2o.co.uk/contact.html

References

1,5,6,7 Jörg Schullehner et al. Nitrate in drinking water and colorectal cancer risk: a nationwide population-based cohort study, International Journal of Cancer 23.02.18 https://onlinelibrary.wiley.com/doi/full/10.1002/ijc.31306  accessed 11.04.18

2,3 Steffan Messenger: Wales’ farm pollution action ‘absolutely useless’ BBC News http://www.bbc.co.uk/news/uk-wales-43389895 accessed 28.04.18

4 Partnership For Environmental Education and Rural Health: Nitrates and their effect on water quality, Wheatley River Improvement Group http://www.wheatleyriver.ca/media/nitrates-and-their-effect-on-water-quality-a-quick-study/ accessed 30.04.18

6 Nitrate in drinking water increases the risk of colorectal cancer https://www.wateronline.com/doc/nitrate-in-drinking-water-increases-the-risk-of-colorectal-cancer-0001 13.02.18 accessed 11.04.18

Water Saving Week 2018 with Pure H2O

PureH2O_watersavingweek_02_WSW_BANNER_preview
Water Saving Week 19 – 23 March, 2018

Did you know that despite abundant rainfall, water supplies in the UK are under pressure? Waterwise warns:

“the UK has less available water per person that most other European countries… and the South of England has less water available per person than some African countries”. (1)

This threatens not only water security for humans, but also that of wildlife and aquatic ecosystems which depends on healthy, abundant riverways.

The UK is one of the highest water consumers, using on average a massive 150 litres per person, per day. Reducing water waste helps protect one of our most vital environmental resources and it saves you money, too.

The main message is simple: use only the water you need.

Environmental concerns are at the heart of everything we do at The Pure H2O Company. We’re proud that our tap water purifiers, kitchen taps and other products help people reduce their environmental impact whilst protecting their health and enjoying their lifestyle.

Quatreau Kitchen Taps: dispensing only what you need, in an instant.
Quatreau Touch instant boiling kitchen tap

Quatreau Touch

Waterwise recommends you don’t boil more water than you need and — we make this easy with our Quatreau range of taps which deliver exactly the amount of boiling water you need, straight into your cup, teapot or saucepan.

There’s no need to waste water whilst you keep your ‘cold’ tap running until it gets cold enough for a refreshing drink, either — just select the Chilled option on Quatreau Touch or Quatreau SmartTap for instant, efficient chilled water.

Water Efficient Tap Water Purifiers
Tap Water Purifier

Water Efficient

Our tap water purifiers don’t just guarantee water purity, providing unlimited drinking water free from the microplastics, pesticides, neurotoxins, hormones, medications and heavy metals found in tap water; they are extremely water efficient, too. In fact, we are the only company to have achieved high levels of water efficiency in our domestic systems.

To get technical, our reverse osmosis (RO) process achieves 2:1 production ratio whilst our reverse osmosis with de-ionisation (RODI) process achieves 3:1. Additionally, we use unique, high-quality micro switches in our systems to ensure water efficiency, whilst RO systems from other companies only use basic mechanical valves which are much less efficient. Our purifiers also have an inbuilt intelligent management system that minimises water use whilst maximising water purity.

Water treated in this way is not only water-efficient, pure and safe, it’s also much more environmentally friendly than bottled water and its associated single-use plastics pollution, carbon footprint, air-miles and resource degradation.

So, it’s a win-win on the environment front with The Pure H2O Company’s tap water purifiers and multifunction and smart kitchen taps.

Find out more at www.PureH2O.co.uk, call us on 01483 617 000 or email customerservice@pureh2o.co.uk — we’d be delighted to help you protect your health with pure water, maximise your lifestyle and reduce your environmental impact, too.

References

1. https://sites.google.com/waterwise.org.uk/watersavingweek/i-want-to-save-water-in-my

Easy ways to reduce water waste at home, from Waterwise:PureH2O_WaterSavingWeek.jpg

Bottled Water Contaminated By Plastics

BOTTLED WATER CONTAMINATED BY PLASTICS

If the environmental impact of single-use plastic pollution wasn’t enough to convince you that bottled water is a poor choice of drinking water, the latest news that plastic fibres contaminate over 90% of bottled water brands might be the final piece of information you need.

Analysis of 259 bottles from 19 locations in nine countries across 11 different brands found an average of 325 plastic particles for every litre of water being sold. (1)

The World Health Organisation is so concerned that it has launched a review into the effects of plastic ingestion on human health. Bruce Gordon, from the WHO, told the BBC:

“When we think about the composition of the plastic, whether there might be toxins in it, to what extent they might carry harmful constituents, what actually the particles might do in the body – there’s just not the research there to tell us”. (2)

What we do already know – from research on wild animals – is that microplastics attract bacteria and absorb toxic chemicals, which are released into the body.

Clearly, it’s time to stop buying plastic bottled water.

Tap water contaminated, too.

You might think that tap water is the safer and more environmentally friendly option. Sadly, that’s not the case; back in September we learned that plastic contamination is widespread in UK tap water, too (read that blog post here):

Whilst the UK has amongst the lowest levels of plastic contamination, 72% of samples of UK tap water have been found to contain plastic fibres. (3)

Furthermore, tap water contains a whole host of other contaminants and impurities. Regular readers of our blog will know that tap water carries neurotoxic micro-organisms called cyanobacteria and the metal copper, both of which are associated with the development of Alzheimer’s disease.

Tap water is also known to be contaminated by pesticides, hormone and medication traces and heavy metals. You don’t have to ingest these contaminants – you can enjoy pure water.

Reverse Osmosis Water Purifiers Remove Microplastics

Jug filters are not capable of removing plastics or microplastics. Reverse osmosis is the only suitable treatment method for removing plastics from your drinking water; it’s the foundation of our technologically advanced tap water purifiers.

Either of our 3 models remove microplastics and other man-made as well as naturally occurring impurities. They’re convenient and compact, fitting under a kitchen sink. They’re environmentally-friendly, too; reducing food miles, carbon footprint and single-use plastic pollution compared to bottled water. They’re also budget-friendly, starting at only £29 per month with our rental option (you can also buy outright).

Pure H2O Co. Purifiers Guarantee Water Purity

Our purifiers are installed up by our specially trained team of engineers who service your system once a year to make sure it continues to deliver the purest, safest water possible, day in, day out, in unlimited quantities.

How to order

Call us now on 01483 617 000. We’d be delighted to answer any questions you may have about water purity and we can arrange installation in your home or business at a time convenient to you. View more details on our website www.PureH2O.co.uk or alternatively email customerservice@pureh2o.co.uk

References

1. WHO launches health review after microplastics found in 90% of bottled water, Graham Readfern, The Guardian 15.03.18 accessed 15.03.18 https://www.theguardian.com/environment/2018/mar/15/microplastics-found-in-more-than-90-of-bottled-water-study-says

2. Plastic found in most bottled water, triggering World Health Organisation review, Stephen Walter, The Telegraph, 15.03.18 accessed 16.03.18 https://www.telegraph.co.uk/news/2018/03/14/plastic-now-pervasive-finding-way-bottled-water-investigation/

3. Plastic fibres found in tap water around the world, study reveals, Damian Carrington, The Guardian 06.09.17 accessed 16.03.18 https://www.theguardian.com/environment/2017/sep/06/plastic-fibres-found-tap-water-around-world-study-reveals

Press Release: water purification experts intensify efforts to remove single-use plastics by expanding workforce.

Press Release – 28.02.18

On The Move – Industry News

Industry specialist for over 15 years, Kevin Winchester – formerly of Brita Vivreau and Zip Water – has joined The Pure H2O Company (www.pureh2o.co.uk) the leading British manufacturer of water purification systems and the Quatreau Touch™ and Quatreau SmartTap™ which deliver boiling, chilled and sparkling water, as Sales Director.

Kevin Winchester commented:

“I have always been very passionate about and committed to delivering the best water systems available across both corporate and domestic environments. I am very excited to be working with The Pure H2O Company as they continue to lead the market with the most innovative purification systems and now, with the introduction of the most advanced multifunction taps (SmartTaps http://www.pureh2o.co.uk/taps.html), supporting the delivery of the safest and highest quality water on the market. Being part of a company that has been wholeheartedly dedicated to improving water quality globally for over 30 years and has been at the forefront of innovation and champions the removal of single-use plastics is a fantastic opportunity. I look forward to introducing the most innovative water systems to the UK and the wider global community”.

Roger Wiltshire, Founder commented:

“We are very fortunate to have Kevin join the Pure H2O team at this exciting time in our company’s history. We continue to focus on addressing and solving global water issues and providing the best products to our customers, which ensure the safety and quality of their water, for life. For over 30 years, my father and I have been at the forefront of the development of water quality delivery and the removal of single-use environmental plastics pollution. I am incredibly excited about the upcoming launch of our new product ranges, which continue to improve water quality and delivery to domestic and commercial sectors, globally”.

PRESS RELEASE FINAL POINT

Local British water purification experts intensify efforts to remove single-use plastics by expanding the workforce to promote the installation of safe and affordable water with 99.99% purity at home, in the office and across key commercial locations. https://pureh2onews.com/2017/04/26/londoners-ditch-plastic-bottled-water-switch-to-pureh2o/ 

Relevant Links

Company History: www.pureh2o.co.uk/company.html#history

Company Details: www.pureh2o.co.uk/company.html

Quatreau Touch™ Multifunction Tap: www.pureh2o.co.uk/quatreau-touch.html

Multifunction & Smart Taps: www.pureh2o.co.uk/taps.html

Water Purification Systems: www.pureh2o.co.uk/purifiers.html 

Company & Media Enquiries

The PureH2O Company, Unit 21 Boundary Road, Woking, England, Surrey GU21 5DH

T:+44 (0) 1483 617000 E: roger@pureh2o.co.uk

PDF version The Pure H2O Company Press Release 28.02.18

Pure H2O Co. Purifiers Remove Plastic Fibres Found in UK Tap Water

Recent news reports about plastic fibres contaminating UK tap water needn’t concern Pure H2O customers, as all models of the company’s purifiers completely remove plastic particles. 

Researchers recently found that billions of people globally are drinking water contaminated by plastic particles.(1) Whilst the UK has amongst the lowest levels of plastic contamination, 72% of samples of UK tap water have been found to contain plastic fibres. 

“We’ve known about this problem for over 20 years and have developed water treatment systems which, using the Reverse Osmosis process, remove 100% of plastic particles from tap water”, says Pure H2O Co. M.D. Roger Wiltshire.

In fact, the Reverse Osmosis process is the only suitable method of reducing these contaminants.

Dr Anne Marie Mahon at the Galway-Mayo Institute of Technology, who conducted the research, says: “We don’t know what the [health] impact is and for that reason we should follow the precautionary principle…”.(2)

As if ingesting plastic fibres was not bad enough, research on wild animals has shown that micro plastics attract bacteria and absorb toxic chemicals which are then released into the body once ingested.

Water treatment plants clearly aren’t capable of removing plastic fibres, let alone micro plastics. Bottled water is not the solution – samples tested in the US also showed plastic contamination. Added to which, the manufacture, distribution and disposal of plastic bottled water is highly damaging to the environment.

Whilst experts call for urgent research on the health implications of plastic water contamination, you can take action today to protect your and your family’s health. Install a Pure H2O tap water purifier; any of our 3 models remove 100% of plastic particles along with all the other contaminants and impurities found in tap water including petrochemical derivatives, hormones, medications and pesticides.

Call us on 01483 617 000 to enquire about installation, pricing and our rental option. We would be happy to advise you on safeguarding your health through pure water. You can also email customerservice@pureh2o.co.uk or visit our website for further information: www.PureH2O.co.uk

References

https://www.theguardian.com/environment/2017/sep/06/plastic-fibres-found-tap-water-around-world-study-reveals

Image copyright Richard Kirby / BNPS

Organic September: Pure H2O is the equivalent of organic food.

This month, The Soil Association is on a mission to spread the word about the many benefits of organic farming and food, with a call to Organic Your September.

For anyone looking to protect their health and promote environmental sustainability, wildlife biodiversity and animal welfare, organic food is the obvious choice: meat and dairy is free range and free from routine use of antibiotics, crops are grown with fewer pesticides and are never genetically modified. And, as Hugh Fernley Whittingstall points out: “it just tastes better”(1).

If you choose to eat organic, drinking pure water is the next logical step.  Tap water is full of the very chemicals, hormones and pesticides you seek to avoid with organic food, bottled water is hugely degrading to the environment.

By contrast, tap water purified with a Pure H2O Reverse Osmosis (RO) or Reverse Osmosis wth De-Ionisation (RODI) under-sink purifier is the safe, healthy and environmentally responsible choice of water, giving you unlimited quantities of up to 99.99% pure water.

We believe there are no acceptable levels of contaminants and impurities in the water you drink. That’s why we say that Pure H2O is the equivalent of organic food:

Pure H2O is free from pesticides, hormones and medications. Did you know that tap water contains all of these? Our purifiers remove them, so your health is never compromised by the water you drink, complimenting your efforts to nourish your body with organic food which is free from these unnecessary toxins.

Pure H2O is kinder to the environment. Plastic bottled water has been described as ‘one of the biggest marketing tricks of the century’(2); sold as better tasting or purer than tap water, it is in fact no better and is hugely detrimental to the environment. From the amount of water, oil, coal and gas required to produce the bottles, the CO2 footprint to transport them, the marine pollution and harm to marine life that occurs when they are discarded, plastic bottled water degrades and pollutes the environment.

Pure H2O is the complete replacement to plastic bottled water; it reduces your carbon footprint, prevents plastic pollution and helps you do your bit for environmental sustainability. What’s more, it is genuinely pure, and many people prefer the taste of Pure H2O when compared to tap water.

Pure H2O is water as nature intended; just as organic food is food as nature intended. Pure H2O is free from all the man-made impurities and contaminants which are found in tap water, including plastic fibres, petrochemical derivatives, and run-off from pesticide-heavy non-organic farming practices.

Pure H2O is trustworthy. Many people trust that organic farmers care about the environment, wildlife biodiversity, animal welfare and food quality. Sadly, UK tap water authorities cannot be trusted to produce safe, clean water – just think of the various ‘no drink’ or ‘boil’ orders issued in the UK each year, not to mention the ‘acceptable’ levels of contaminants and impurities allowed in tap water. And we know that the activities of bottled water companies degrade natural resources. By contrast, people trust The Pure H2O Co.’s purifiers to consistently produce safe, clean water and trust us to reduce our environmental impact and maximise the energy efficiency of our products wherever possible.

Remember, if you’re going to eat organic food, or choose natural cosmetics and toiletries to reduce your exposure to potentially harmful chemicals, impurities and toxins, Pure H2O is the only choice of drinking water. 

Fortunately, it needn’t cost the earth. You can rent one of our tap water purifiers from around £1 a day (or buy outright). Call us on 01483 617 000 to discuss installation and we can answer any queries you might have, or visit www.PureH2O.co.uk to find out more.

And if you need some tips to Organic Your September, visit The Soil Association.

References

  1. Soil Association ‘Organic Your September’ https://www.soilassociation.org/organic-living/organic-september/ accessed 11.09.17
  2. Eco Magazine ‘How You Can Help Reduce Plastic Pollution’ 31.08.17 https://www.ecomagazine.com/currents/infograph-how-you-can-help-reduce-plastic-pollution accessed 11.09.17