Water Saving Week 2018 with Pure H2O

PureH2O_watersavingweek_02_WSW_BANNER_preview
Water Saving Week 19 – 23 March, 2018

Did you know that despite abundant rainfall, water supplies in the UK are under pressure? Waterwise warns:

“the UK has less available water per person that most other European countries… and the South of England has less water available per person than some African countries”. (1)

This threatens not only water security for humans, but also that of wildlife and aquatic ecosystems which depends on healthy, abundant riverways.

The UK is one of the highest water consumers, using on average a massive 150 litres per person, per day. Reducing water waste helps protect one of our most vital environmental resources and it saves you money, too.

The main message is simple: use only the water you need.

Environmental concerns are at the heart of everything we do at The Pure H2O Company. We’re proud that our tap water purifiers, kitchen taps and other products help people reduce their environmental impact whilst protecting their health and enjoying their lifestyle.

Quatreau Kitchen Taps: dispensing only what you need, in an instant.
Quatreau Touch instant boiling kitchen tap

Quatreau Touch

Waterwise recommends you don’t boil more water than you need and — we make this easy with our Quatreau range of taps which deliver exactly the amount of boiling water you need, straight into your cup, teapot or saucepan.

There’s no need to waste water whilst you keep your ‘cold’ tap running until it gets cold enough for a refreshing drink, either — just select the Chilled option on Quatreau Touch or Quatreau SmartTap for instant, efficient chilled water.

Water Efficient Tap Water Purifiers
Tap Water Purifier

Water Efficient

Our tap water purifiers don’t just guarantee water purity, providing unlimited drinking water free from the microplastics, pesticides, neurotoxins, hormones, medications and heavy metals found in tap water; they are extremely water efficient, too. In fact, we are the only company to have achieved high levels of water efficiency in our domestic systems.

To get technical, our reverse osmosis (RO) process achieves 2:1 production ratio whilst our reverse osmosis with de-ionisation (RODI) process achieves 3:1. Additionally, we use unique, high-quality micro switches in our systems to ensure water efficiency, whilst RO systems from other companies only use basic mechanical valves which are much less efficient. Our purifiers also have an inbuilt intelligent management system that minimises water use whilst maximising water purity.

Water treated in this way is not only water-efficient, pure and safe, it’s also much more environmentally friendly than bottled water and its associated single-use plastics pollution, carbon footprint, air-miles and resource degradation.

So, it’s a win-win on the environment front with The Pure H2O Company’s tap water purifiers and multifunction and smart kitchen taps.

Find out more at www.PureH2O.co.uk, call us on 01483 617 000 or email customerservice@pureh2o.co.uk — we’d be delighted to help you protect your health with pure water, maximise your lifestyle and reduce your environmental impact, too.

References

1. https://sites.google.com/waterwise.org.uk/watersavingweek/i-want-to-save-water-in-my

Easy ways to reduce water waste at home, from Waterwise:PureH2O_WaterSavingWeek.jpg

Bottled Water Contaminated By Plastics

BOTTLED WATER CONTAMINATED BY PLASTICS

If the environmental impact of single-use plastic pollution wasn’t enough to convince you that bottled water is a poor choice of drinking water, the latest news that plastic fibres contaminate over 90% of bottled water brands might be the final piece of information you need.

Analysis of 259 bottles from 19 locations in nine countries across 11 different brands found an average of 325 plastic particles for every litre of water being sold. (1)

The World Health Organisation is so concerned that it has launched a review into the effects of plastic ingestion on human health. Bruce Gordon, from the WHO, told the BBC:

“When we think about the composition of the plastic, whether there might be toxins in it, to what extent they might carry harmful constituents, what actually the particles might do in the body – there’s just not the research there to tell us”. (2)

What we do already know – from research on wild animals – is that microplastics attract bacteria and absorb toxic chemicals, which are released into the body.

Clearly, it’s time to stop buying plastic bottled water.

Tap water contaminated, too.

You might think that tap water is the safer and more environmentally friendly option. Sadly, that’s not the case; back in September we learned that plastic contamination is widespread in UK tap water, too (read that blog post here):

Whilst the UK has amongst the lowest levels of plastic contamination, 72% of samples of UK tap water have been found to contain plastic fibres. (3)

Furthermore, tap water contains a whole host of other contaminants and impurities. Regular readers of our blog will know that tap water carries neurotoxic micro-organisms called cyanobacteria and the metal copper, both of which are associated with the development of Alzheimer’s disease.

Tap water is also known to be contaminated by pesticides, hormone and medication traces and heavy metals. You don’t have to ingest these contaminants – you can enjoy pure water.

Reverse Osmosis Water Purifiers Remove Microplastics

Jug filters are not capable of removing plastics or microplastics. Reverse osmosis is the only suitable treatment method for removing plastics from your drinking water; it’s the foundation of our technologically advanced tap water purifiers.

Either of our 3 models remove microplastics and other man-made as well as naturally occurring impurities. They’re convenient and compact, fitting under a kitchen sink. They’re environmentally-friendly, too; reducing food miles, carbon footprint and single-use plastic pollution compared to bottled water. They’re also budget-friendly, starting at only £29 per month with our rental option (you can also buy outright).

Pure H2O Co. Purifiers Guarantee Water Purity

Our purifiers are installed up by our specially trained team of engineers who service your system once a year to make sure it continues to deliver the purest, safest water possible, day in, day out, in unlimited quantities.

How to order

Call us now on 01483 617 000. We’d be delighted to answer any questions you may have about water purity and we can arrange installation in your home or business at a time convenient to you. View more details on our website www.PureH2O.co.uk or alternatively email customerservice@pureh2o.co.uk

References

1. WHO launches health review after microplastics found in 90% of bottled water, Graham Readfern, The Guardian 15.03.18 accessed 15.03.18 https://www.theguardian.com/environment/2018/mar/15/microplastics-found-in-more-than-90-of-bottled-water-study-says

2. Plastic found in most bottled water, triggering World Health Organisation review, Stephen Walter, The Telegraph, 15.03.18 accessed 16.03.18 https://www.telegraph.co.uk/news/2018/03/14/plastic-now-pervasive-finding-way-bottled-water-investigation/

3. Plastic fibres found in tap water around the world, study reveals, Damian Carrington, The Guardian 06.09.17 accessed 16.03.18 https://www.theguardian.com/environment/2017/sep/06/plastic-fibres-found-tap-water-around-world-study-reveals

Press Release: water purification experts intensify efforts to remove single-use plastics by expanding workforce.

Press Release – 28.02.18

On The Move – Industry News

Industry specialist for over 15 years, Kevin Winchester – formerly of Brita Vivreau and Zip Water – has joined The Pure H2O Company (www.pureh2o.co.uk) the leading British manufacturer of water purification systems and the Quatreau Touch™ and Quatreau SmartTap™ which deliver boiling, chilled and sparkling water, as Sales Director.

Kevin Winchester commented:

“I have always been very passionate about and committed to delivering the best water systems available across both corporate and domestic environments. I am very excited to be working with The Pure H2O Company as they continue to lead the market with the most innovative purification systems and now, with the introduction of the most advanced multifunction taps (SmartTaps http://www.pureh2o.co.uk/taps.html), supporting the delivery of the safest and highest quality water on the market. Being part of a company that has been wholeheartedly dedicated to improving water quality globally for over 30 years and has been at the forefront of innovation and champions the removal of single-use plastics is a fantastic opportunity. I look forward to introducing the most innovative water systems to the UK and the wider global community”.

Roger Wiltshire, Founder commented:

“We are very fortunate to have Kevin join the Pure H2O team at this exciting time in our company’s history. We continue to focus on addressing and solving global water issues and providing the best products to our customers, which ensure the safety and quality of their water, for life. For over 30 years, my father and I have been at the forefront of the development of water quality delivery and the removal of single-use environmental plastics pollution. I am incredibly excited about the upcoming launch of our new product ranges, which continue to improve water quality and delivery to domestic and commercial sectors, globally”.

PRESS RELEASE FINAL POINT

Local British water purification experts intensify efforts to remove single-use plastics by expanding the workforce to promote the installation of safe and affordable water with 99.99% purity at home, in the office and across key commercial locations. https://pureh2onews.com/2017/04/26/londoners-ditch-plastic-bottled-water-switch-to-pureh2o/ 

Relevant Links

Company History: www.pureh2o.co.uk/company.html#history

Company Details: www.pureh2o.co.uk/company.html

Quatreau Touch™ Multifunction Tap: www.pureh2o.co.uk/quatreau-touch.html

Multifunction & Smart Taps: www.pureh2o.co.uk/taps.html

Water Purification Systems: www.pureh2o.co.uk/purifiers.html 

Company & Media Enquiries

The PureH2O Company, Unit 21 Boundary Road, Woking, England, Surrey GU21 5DH

T:+44 (0) 1483 617000 E: roger@pureh2o.co.uk

PDF version The Pure H2O Company Press Release 28.02.18

Copper in tap water linked to Alzheimer’s disease

Copper in tap water linked to Alzheimer’s disease. 

Metals such as copper, iron and zinc are essential to good health but research suggests that after the age of 50, copper consumption is linked to the development of Alzheimer’s disease.

Dr George Brewer, lead researcher at the American Chemical Society(1) explains that metals are essential to the body’s functions; they assist the transportation of oxygen through the body and specifically, ‘copper plays an important role in the communication between nerve cells, bone growth and hormone secretion, so it is important to get enough of the metal in your diet’(2).

This is easy to achieve, as copper is naturally present in many foods including fruits and vegetables, nuts, red meat and shellfish.

Copper is also included in many vitamin and mineral supplements and is present in tap water in homes with copper pipes.  Copper in foods seems to be non-problematic, but researchers warn that “inorganic copper in drinking water and in supplements is handled differently than food copper, and is therefore more toxic”.(1)

Scientists have found that even very small traces of copper in drinking water — one-tenth that of US legally permitted levels — “greatly enhanced an Alzheimer’s-like disease in an animal model”. (1)

According to a study in the Proceedings of the National Academy of Sciences (PNAS), researchers found that ‘copper prevents the clearance of beta-amyloid’(3). When this protein accumulates in the brain, it forms plaques associated with Alzheimer’s disease.

Dr Brewer warns that the Alzheimer’s risks associated with copper are particularly of concern to people aged 50 and over, when the body can no longer efficiently process the metal.

A common-sense approach would be to continue to consume naturally-occuring, food-based copper through a balanced diet, but avoid mineral supplements containing copper and ensure that your drinking water does not contain copper. You can do this simply and cost-effectively by installing a Pure H2O Co. reverse osmosis water purifier.

Our water purifiers remove copper as well as other metals, trace elements, bacteria, hormones and pesticides and guarantee safe, healthy drinking water that will not compromise your health. Pure water also tastes delicious and is environmentally sustainable.

Call The Pure H2O Company on 01483 617 000 to find out more about the health benefits of reverse osmosis water purifiers and how easy they are to have installed in your home. Alternatively visit www.PureH2O.co.uk for further information.

References

1.Brewer, G ‘Risks of Copper and Iron Toxicity during Ageing in Humans’ Chemical Research in Toxicology 2010, 23 (2), pp 319–326 http://pubs.acs.org/doi/abs/10.1021/tx900338d . Accessed 10.01.18

2. Fisher Centre for Alzheimer’s Research Foundation ‘Copper May Play a Role in Alzheimer’s Disease’ https://www.alzinfo.org/articles/copper-play-role-alzheimers-disease  accessed 10.01.18

3. Singh, I et al ‘Low levels of copper disrupt brain amyloid-β homeostasis by altering its production and clearance’ Proceedings of the National Academy of Sciences July 2013, vol. 110 no. 36 pp. 14771–14776 http://www.pnas.org/content/110/36/14771.full.pdf accessed 10.01.18

Mythbusting: Michele Kaye on Minerals

Michele-Kaye422-150x150In the latest in our Mythbusting: Minerals blog series, we welcome guest blogger and leading nutritionist, Michele Kaye.

Here Michele shares her insights on the vital difference between minerals in water and minerals in food and she explains how minerals are used by the body.

What are minerals and do I really want them in my water?

Minerals are inorganic substances formed from rock or soil, and range from beneficial minerals such as calcium and magnesium to poisonous ones such as lead, arsenic and aluminium. All these minerals are found in water to varying degrees depending where you are in the world and whether it is tap water, spring water or filtered water.

Everyone agrees that we need to remove the harmful minerals from drinking water, however there is considerable debate as to the value of having inorganic minerals in our water. Also it is not possible to remove only the harmful components of water (including pesticides, etc) and leave the desirable minerals.

Can we make use of the minerals in water?
The minerals that are found in water are in an inorganic form, and are a result of the water dissolving the minerals from the rocks and soil that it comes in contact with. Many would agree that inorganic minerals are poorly assimilated by our bodies. A misconception is that we get our minerals from water. In fact the main source is from our diet, particularly plants in our diet.

Minerals must be in a form that the body can absorb and assimilate.
A growing plant converts the inorganic minerals from the soil, by absorbing them in the roots and assimilating them into the plant’s structure, where they combine with carbon to become organic minerals. Animals (humans included) on the other hand, use organic minerals, which comes from plant sources, or from animals that have consumed plants.

Even the so called “good minerals” can cause problems, as our bodies cannot use them in this inorganic form. The body becomes stressed attempting to get rid of the them, particularly inorganic calcium which can build up in tissues causing gallstones, kidney stones, bone and joint calcification, arthritis, and even hardening of the arteries.

If you pick any mineral that you are interested in and research the best source for that mineral, a natural food source will be at the top of the list: mainly vegetables and fruit, also in meat or dairy. On the list will also be supplements but NOT tap water or bottled water. We get most of, if not all of our minerals from the food we eat.

What do minerals do in our body?

For starters various minerals are needed for the metabolism of every cell in the body, nerve and muscle function, to control bone health and growth, regulate fluid balance, connective tissue repair and growth.

The main mineral of the body is calcium, needed for healthy bones, teeth, blood clotting, nerve transmission, regulation of heart beat, and digestion. 99% is stored in bones and teeth, the rest in blood and other tissues. Adequate calcium for bone development and for non-bone functions is key to reducing osteoporosis in later life.

The dietary amount of calcium that is optimum has not yet been decided, nor it’s source, with the pro-milk faction believing in 3 glasses/day, whereas the non-dairy argument says that consuming a lot of milk and other dairy products has little effect on rate of fractures while increasing health problems such as heart disease and certain cancers. However fascinating this aspect is, it’s beyond the scope of this article.

Sources of calcium: dark leafy greens, nuts and seeds particularly almonds, brazil nuts, sesame seeds (tahini), broccoli, kale spinach watercress, dried apricots and figs, also tofu, soya cheeses and milks (also animal products such as dairy, eggs and meat but some research shows that high levels of animal protein alters blood chemistry causing calcium to leach out of your bones).

The mineral iron is vital for blood cell production and the immune system. Iron is found in meat as well as beans, lentils, cabbage, broccoli, whole grains, bananas and dried fruit.

Magnesium is a very important mineral involved with muscle contraction (skeletal and heart), and regulating sodium and potassium, in relation to controlling blood pressure. Although magnesium is found in meat as well as nuts, dried fruits, grains, sweet corn, parsnips, peas and green leafy vegetables the digestive system does not easily absorb it. Alternative ways to absorb magnesium are through the skin by applying magnesium oil or soaking in magnesium salt baths.

Zinc is needed for a healthy immune system, for cell division and growth, wound healing and also for a sense of taste. It is found in beans, red meat, seafood, brown rice and wholegrains.

Returning to the initial question, do you really need minerals in your water, many would agree they are not at all useful to the body at best and harmful at worst.

The World Health Organization (WHO) made a clarification (2009) that the majority of healthy minerals needed for the human body is from food or dietary supplement and not from drinking tap water.

It is far better to remove the minerals along with pollutants such as chlorine, nitrates, pesticides, prescription drugs to name but a few, and drink very pure RO water (personally I chose and am delighted with a RODI system from the Pure H2O Company) and obtain your minerals from a healthy diet.


About the author:

Michele Kaye (M.Sc. Nutrition, Black Belt Nia Teacher) was originally a Biology teacher. For the last ten years Michele has been leading Nutrition Workshops and several weekly Nia classes (Dance/Fitness). Michele coaches and guides mainly women in practical and inspiring ways to slow the aging process and feel good. www.michelekaye.com

 

The Pure H2O Company enters the Marine market with the Quatreau SmartTap.

We’re delighted to announce that as well as supplying domestic and commercial settings with our multifunction taps and water purifiers, we now serve the marine market.

Maintaining ample quantities of drinking water of sufficient quality poses several problems to the boat owner, most significantly finding storage space for plastic bottled mineral water, or risking the effects of stomach-churning impurities present in a fresh water tank.

The Quatreau SmartTap solves both problems and delivers additional benefits. The compact drinks station dispenses chilled, sparkling, boiling and / or ambient water at the touch of a button, which means no trips to the supermarket for mineral water, no lost storage space for all those plastic bottles, and no kettle required on board for hot drinks.

Smart-Tap_Blog

 

MotorBoat & Yachting* features the Quatreau SmartTap in their November issue, commenting:

“Really convenient and will put a stop to the familiar bottled water avalanche every time you open the fridge after a rough trip”

Recently featured in Boating Business*, innovator and company M.D. Roger Wiltshire advises that the Quatreau SmartTap is suitable for retrofit or new builds and is available in a range of finishes including brushed or polished solid 316 stainless steel, with left and right hand options.

Mia Elise II

Mia Elise II Image copyright Yacht Charter Fleet

The recently refitted Mia Elise II*, a 197 ft custom motor yacht with impressive leisure and entertainment facilities currently available for charter, benefits from the Quatreau SmartTap. Accommodating 12 guests and 15 crew, the yacht’s water requirements are assured thanks to the high volumes delivered by our Quatreau SmartTap, with purity guaranteed by the addition of our RODI water purifier.

Elfje

Performance Cruiser Elfje. Image copyright Yachting World

The Quatreau SmartTap was also specified on performance cruiser Elfje. As Yachting World* reports, energy efficiency and sustainability were top of owner Wendy Schmidt’s priorities for her custom built 172ft ketch. Quatreau SmartTap ensures the lowest possible energy consumption and highest performing thermal insulation, its solid 316 stainless steel build ensuring strength and longevity with low environmental impact.

The SmartTap’s standard in-line filtration removes impurities from the vessel’s water tank, but for extra peace of mind specifiers and vessel owners will undoubtedly opt for the optional under-counter water purifier which delivers up to 99.99% pure water, guaranteed free from micro-organisms and every other health-compromising contaminant or impurity. This purifier is the only system on the market to carry EPA certification for the removal of micro-organisms, and the Quatreau SmartTap is the only one of its kind manufactured in the UK, which guarantees excellent build quality compared to imported systems.

Contact The Pure H2O Company to specify the Quatreau SmartTap with optional tap water purifier in your vessel: call 01483 617 000 email customerservice@pureh2o.co.uk or visit our website http://www.pureh2o.co.uk/taps.html 

 

LINKS

Press Release

MotorBoat & Yachting

Boating Business

Yacht Charter Fleet

Yachting World

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Out and about? Visit these venues to enjoy Pure H2O pure water.

We recently heard from our friends at Hello Love on Southampton Row that they not only use Pure H2O in their juice bar and tea house, but that they also offer glasses of our pure water free of charge to anyone undergoing treatment for cancer [more about the inspiration behind the Hello Love Foundation below]. So, we thought we’d start compiling a list of everywhere that you can drink Pure H2O pure water when you’re out and about.

Firstly, a reminder of what Pure H2O pure water is and why you might want to choose it over other waters. Our clever reverse osmosis water purifiers remove all the impurities and contaminants found in tap water, resulting in pure water which tastes amazing, doesn’t compromise your health, and means you can take an environmentally responsible approach to enjoying water – compared to drinking water from a plastic bottle.

Of course you can ask us to install a tap water purifier in your home, office, cafe, studio, restaurant, AirBnB – anywhere you want unlimited healthy, safe, delicious water on tap – and you can either rent or buy outright.

But if you’re not quite ready to take the plunge*, or if you’re out and about and feeling thirsty, here’s where you can find pure water on tap (and do tell the lovely people behind the counter that the Pure H2O Company sent you!):

Hello Love  62-64 Southampton Row, London WC1B 4AR

Hello Love’s organic juice bar and tea house (pictured above) uses Pure H2O pure water and always lets anyone undergoing cancer treatment have a glass of pure water free of charge. That’s because of their personal experience – founded by Jane Hutchinson of Hello Love design consultancy, after she was diagnosed with breast cancer at age 35, the Hello Beautiful Foundation aims “to achieve a better understanding of breast cancer and in the process educate the community on the benefits of living a healthy, non-toxic lifestyle”. Pure H2O water is free from the myriad of pesticides, hormones and heavy metals found in tap water, and supports anyone choosing to eat, drink and use non-toxic products whether they’re dealing with a diagnosis or simply looking after their health.

Planet Organic the UK’s largest fully certified organic supermarket, stores stock organic groceries, health and beauty products, as well as delicious prepared food and Pure H2O pure water on tap. Founder Renée Elliott says: “children absorb impurities at 10x the rate of adults, so it’s important they avoid toxins in food and water”.

  • Westbourne Grove: 42 Westbourne Grove, London W2 5SH
  • Devonshire Square: 10 Devonshire Square, London EC2M 4AE
  • Muswell Hill: 111-117 Muswell Hill Road, London N10 3HS
  • Torrington Place: 22 to 24 Torrington Place, London WC1E 7HJ
  • Tottenham Court Walk: 23 -24 Tottenham Court Road, London W1T 1BJ
  • Wandsworth: 52 Garratt Lane, London SW18 4FT

We’ll be updating this list so get in touch if you’d like your venue added.

* got any questions? Just give us a call on 01483 617 000 – we love to chat about pure water! Or visit www.PureH2O.co.uk 

Image copyright Hello Love, 2017.

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